Magento gives you more control over your store than almost any other eCommerce platform. That control is also why so many Magento stores fall short in search.
Layered navigation and duplicate URLs can drain your organic revenue for years before anyone spots the cause. We’re eComOne, an award-winning Magento SEO agency working with Magento and Adobe Commerce brands across the UK. We find what’s holding your store back, so search becomes a revenue channel you can rely on.
Magento SEO is the work of getting a Magento or Adobe Commerce store to rank for the searches your customers make, then turning that traffic into sales. It covers how your store is set up, your category and product pages and the authority your site has built.
Out of the box, Magento 2 can create thousands of near-duplicate URLs from filters, sort options and product paths. Google then spends its time on pages that will never make you money, and less time on the category pages that do. On a big catalogue, that can leave new products missing from Google for weeks.
Good eCommerce SEO always starts with the platform, and Magento has more settings that affect search than most.
Layered navigation bloat. Every filter combination can become its own URL, and Google will happily crawl thousands of them.
Duplicate product URLs. With the “use categories path for product URLs” setting switched on, one product can live at several addresses unless the canonical tags are set up to point to one.
Slow page speed. Heavy themes, stacks of extensions and full-page cache or Varnish that isn’t set up properly all drag down Core Web Vitals and conversion rate.
International stores. Multiple store views need hreflang tags so Google shows the right country’s store, and Magento doesn’t add them on its own.
Extension conflicts. Two SEO extensions can both write canonical tags or sitemaps, and the one that loads last wins, often without anyone noticing.
Most of the quick wins on a Magento store sit in the technical setup. We find the pages Google is wasting time on, the ones it can’t see at all and the redirects and tags sending mixed signals. Then we rank every fix by the revenue it’s likely to win back, so your developers start on the changes that pay first. It’s the same approach our technical SEO team uses on every platform, tuned to how Magento 2 works.
Some filter pages deserve to rank. “Men’s waterproof walking boots” might be a filter on your site, but it’s also a search term with real buyers behind it. We decide which filter pages to open up to Google and which to keep out.
Category pages are usually where most of a store’s organic revenue comes from. We improve them with keyword-led copy, clear internal links and structured data. For big catalogues, we build templates for product titles and descriptions that work across thousands of SKUs.
We work with your developers on caching, image handling, JavaScript and theme performance. Faster pages rank better and convert better, which is why speed work on Magento often shows up in revenue before it shows up in rankings.
Running several store views across countries or languages? We set up hreflang, currency and language signals so shoppers in Dublin land on your Irish store rather than your UK one.
A tidy site still needs content and links to compete. We write content that answers what your customers search for, and our link building team earns coverage through Digital PR in the publications your customers read.
Your customers are asking ChatGPT, Gemini and Google’s AI Overviews for what to buy. Our AI visibility audit shows where your brand appears in those answers and what’s needed to get cited more often.
Plenty of brands we speak to are weighing up whether Magento is still the right platform, and SEO should be part of that decision from day one, because the redirects, product IDs and category structure you plan before a move decide how much traffic you keep after it.
If you’re staying, we’ll help you get far more out of the store you’ve already invested in. If you’re moving, our site migration team protects your rankings, redirects and data through the switch. If Shopify is where you’re heading, we’re a Shopify Plus Partner and a specialist Shopify SEO agency, so you won’t need to change agencies after launch.
Not sure yet? Our eCommerce consultancy team gives you honest, technical input on the decision.
No, they’re the same thing. Adobe bought Magento in 2018 and later renamed the paid version Adobe Commerce. The free version carries on as Magento Open Source, and both share the same core code, so the SEO problems and fixes are largely the same.
We work with Magento 2, Magento Open Source and Adobe Commerce, including Adobe Commerce Cloud. Magento 1 stopped receiving official security updates in June 2020, so if you’re still on it, getting off it comes before any SEO work.
Costs depend on your catalogue size, how many store views you run and how much technical work your site needs. Most brands start with a one-off audit, then move to a monthly retainer. Get in touch and we’ll give you a clear quote based on your store.
Technical fixes usually show results within three to six months. It’s often faster where whole sections of the site were hidden from Google. Content and authority work builds over twelve months and beyond.
Extensions help, but they’re not a strategy. They can manage meta templates, sitemaps and canonical tags. They can’t decide which filter pages should rank, fix a slow theme or build authority, and a badly configured one can overwrite the settings you’ve already got right.
Yes, we work alongside in-house teams and development agencies all the time. We handle the SEO plan and the technical brief, then back up your dev team with clear tickets, staging checks and testing.
Yes, you can book a standalone Magento SEO audit. It’s a good way to find out what’s holding your store back before committing to anything longer term.