Smarter Email Marketing built for the full customer journey

Email

Retain customers and increase lifetime value

Communications that people actually want to see in their inbox.

Did you know that email is one of the most profitable yet underoptimised channels in the eCommerce marketing mix? 

As a performance-focused email marketing agency, we help £3m+ brands turn email into a consistent, scalable source of repeat revenue. By delivering the right message to the right customer at the right time, email becomes a core part of your growth engine, increasing customer lifetime value and reducing reliance on paid media.

We use AI within platforms like Klaviyo, DotDigital and Mailchimp to make email marketing more intelligent, not more intrusive. This allows us to understand which customers are most likely to buy again, what they are likely to purchase, and when they are most likely to engage.

AI helps us optimise send times, frequency, and channel selection, deciding whether email or SMS is more likely to drive action. We also use it to analyse performance, identify trends, and continuously improve strategy and creative based on what is proven to work.

Everything is focused on profitable growth. Rather than relying on constant discounting, we prioritise segmentation, repeat purchases, and stronger customer relationships that compound revenue over time.

Don’t sleep on email. We handle the complexity so your growth compounds while you focus on scaling the business.

What our Email Marketing agency services include:

Blanket emails just don't hit the mark

Email marketing strategy and planning

We build a strategy aligned with your commercial objectives: which customer segments to target, which automations to prioritise and how email fits into your broader marketing mix.

Email marketing automation

Abandoned cart flows are just the starting point. We set up segmented automations across the full customer lifecycle: welcome sequences, browse abandonment, post-purchase follow-ups, win-back campaigns and more.

Segmentation and personalisation

Blanket emails don’t work. We build segments that let you reach the right customers with the right products at the right moment, increasing relevance and reducing unsubscribes.

Content creation and design

We create compelling creative that sells your products: eye-catching visuals, persuasive copy and mobile-responsive templates that look great and convert.

ESP platform management

Klaviyo, DotDigital, Mailchimp or a custom platform: we have experience across all major email service providers and we’re Klaviyo Partners with particular depth there.

Compliance and deliverability

Your emails won’t end up in spam. We follow GDPR best practices, maintain sender reputation and keep your list clean so your campaigns land in the inbox every time.

Email Marketing that works around your customers

Email marketing isn’t dead. Unwanted emails are, though. Here at eComOne, we use AI within platforms like Klaviyo, DotDigital and Mailchimp to make email marketing more intelligent. That means understanding which customers are most likely to buy again, what they’re likely to purchase and when they’re most likely to engage: then acting on that insight automatically.

AI helps us optimise send times, frequency and channel selection, including whether email or SMS is more likely to drive action for a given customer at a given moment. We use it to analyse performance, identify trends and continuously improve strategy and creative based on what’s actually working.

Everything is focused on profitable growth. Rather than leaning on discounts to drive repeat purchases, we prioritise smart segmentation, stronger customer relationships and automated sequences that compound revenue over time without eating into your margins.

Ready to make email work harder for your business?

If email is currently an afterthought in your marketing mix, or you know it could be performing better than it is, let's have a conversation. We'll take an honest look at where you are and what a better email programme could look like for your brand.

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Case Studies

Our Work

21.1%

Increased in Organic Revenue

Rimmer Bros

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511%

Ads growth

Heinnie Haynes

View Case Study →

52%

Increase In Organic Revenue

Locks Direct

View Case Study →

Frequently Asked Questions About Email Marketing Agency Services

An email marketing agency provides the strategy, implementation and ongoing management of email campaigns to drive customer engagement, retention and revenue. Services typically cover automation, segmentation, content creation, design and performance optimisation: everything needed to make email a meaningful part of your growth.

Results depend on your list quality, products, customer journey and website experience, so we won’t promise specific open rates or revenue figures. What we focus on is increasing email’s contribution to overall revenue through automation, improving engagement through better segmentation, recovering more abandoned carts, driving more repeat purchases and reducing unsubscribes through more relevant content. Most businesses see meaningful improvement within two to three months as automation and optimisation begin to compound.

Agencies bring specialist skills across strategy, design, copywriting, automation and analytics that most in-house teams don’t have the bandwidth to cover effectively. Having someone dedicated to email full-time, with platform expertise and a broader view of what works across multiple brands and categories, tends to produce stronger results than splitting the responsibility across an already stretched marketing team.

Yes. Having the software doesn’t mean you’re using it effectively. Professional email marketing management optimises your platform setup, builds automated workflows, implements advanced segmentation and continuously improves performance. Most brands we work with are using a fraction of their ESP’s capability when we first get involved.

We track open rates, click-through rates, conversion rates and unsubscribe rates, but the metric that matters most is attributed email revenue. Success means email is contributing measurably and consistently to business growth, not just generating activity for the sake of it.

Yes. We’re platform-agnostic and work across most ESPs. As a Klaviyo email marketing agency we have particular depth there, but we also manage campaigns on Mailchimp, DotDigital, HubSpot, ActiveCampaign and others.

Quality matters far more than quantity. A smaller, engaged list of real customers generates more revenue than a large list of people who never open your emails. We focus on list hygiene, relevant segmentation and growing your list with subscribers who are actually likely to buy.

Through proper deliverability management: maintaining sender reputation, keeping lists clean, following GDPR compliance, managing email frequency and following platform best practices for inbox placement. It’s something we monitor continuously, not just at setup.

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