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eCommerce SEO Services for Brands Scaling Past £3m

eComOne is an award-winning eCommerce SEO agency for brands turning over £3m or more. Our eCommerce SEO services get your category and product pages ranking for the searches that lead to orders, in Google and in AI search engines like ChatGPT and Google’s AI Overviews. We report on organic revenue and we start with technical SEO.

We won Best Integrated Agency and Best PPC Agency at the UK Agency Awards and the eCommerce Awards named us Best eCommerce Team. Book your free SEO audit and we’ll show you where your store stands.

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Why is SEO for an online store different?

A brochure site rarely deals with variants, filters, stock that comes and goes or thousands of near-identical pages, so a generic SEO playbook often struggles when it meets a big online store. Ranking is one thing, an order is another. We build our approach around how stores make money, so every fix has a reason you can see in your revenue.

Our eCommerce SEO Services

What does our eCommerce SEO strategy cover?

AI SEO Services for eCommerce brands

Shoppers now ask ChatGPT, Perplexity and Google’s AI Overviews what to buy. Our AI SEO Services includes checking whether those tools point shoppers to you or to your rivals. Then we fix the gaps with structured data, content worth citing and clear signs of who you are and what you sell. Safelincs now earns more than 2,000 AI citations. Want to see where you stand? Start with an AI Visibility Audit.

Product page SEO and category pages that rank and sell

In most stores, your category pages hold most of the organic revenue. We tune them for the searches people make when they’re ready to buy and fix the site structure and internal links that feed them. Product page SEO comes next, because a page that ranks still has to persuade. We work on conversion too, so the visitors you win are more likely to buy. Heinnie Haynes saw 32.9% revenue growth from an AI-led SEO strategy built on customer insight.

Technical SEO for big catalogues

It’s a bit like a high street shop. The best stock won’t sell if the door’s hard to find. Filters are a good example. Google’s own guidance says faceted navigation URLs can lead to overcrawling and slower discovery of new pages. We fix how Google crawls and indexes your store, plus site speed and structured data. Locks Direct saw a 52% increase in organic revenue. We work with your developers to get every fix live.

Content that brings buyers in and earns citations

Buying guides, comparison pages and clear answers to customer questions bring in links and build trust. They also win the searches people make before they’re ready to buy.

Link building and digital PR

Links from sites your customers trust make your whole store easier to rank. We find where your rivals earn links that you don’t, then go and win them. Our digital PR gives reporters a story to run. Rackzone saw a 32% increase in organic revenue from a link gap approach.

International eCommerce SEO Services for multi-region stores

If you sell in several regions, the right page has to rank in the right market. That takes a clear site structure, hreflang tags that point each region to the right page and a plan for each market, so your stores don’t compete with each other.

Reporting that shows revenue

Every month you get a plain English report. It covers organic revenue, conversion rate, qualified traffic and return on investment. We also track how often AI tools mention your brand. Rankings are in there as well, but they don’t lead.

Moving between platforms

Changing platform? Our site migration service plans the move before launch. Splash About’s move from Magento to Shopify came with an 11% increase in organic revenue.

Shopify and Shopify Plus SEO

We’re a Shopify Plus Partner, so we know where the platform’s limits bite and how to work around them. Our Shopify SEO service goes deepest here.

Magento SEO Services

Magento gives you a lot of control. It also gives you plenty of ways to create duplicate pages and slow category pages. Our Magento SEO services tidy that up so your products get found.

WooCommerce SEO Services

On WooCommerce, slow themes, plugin clutter and duplicate URLs are the usual suspects. Our WooCommerce SEO services clear them out. Your best pages can then rank.

BigCommerce SEO Services

BigCommerce stores need the same basics as any other store, such as clean URLs, simple filters, fast pages and structured data. Our BigCommerce SEO work gets those right.

Make Organic Search a Serious Revenue Channel

If your eCommerce store isn't generating the organic revenue it should be, or you know there's more performance available, get in touch. We'll give you an honest assessment of where you are and what we'd prioritise to get you where you want to be.

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Who do we work with?

We work with UK eCommerce brands turning over £3m or more. That includes Shopify and Shopify Plus merchants, DTC brands and the founders, CMOs and marketing managers who run them. We were founded in 2009, and we’re a Shopify Plus Partner, a Google Partner and B Corp certified. Outdoor, B2B and automotive brands are among our clients. If you want an eCommerce SEO agency that has helped brands grow from £3m to £30m+, we should talk.

Some brands hand us the whole job and others want a specialist alongside their in-house team, so we do both. Every project has an account manager, so you always know who to talk to. Big product ranges don’t put us off either. Variants, filters, out-of-stock pages and crawl budgets are everyday work for us. So is international eCommerce SEO.

Which industries do we do eCommerce SEO for?

Different stores need different plans. Here are some of the industries we work in.

Outdoor and country sports

Shoppers in outdoor retail often research their kit hard before they buy. Heinnie Haynes is one of our outdoor clients. See our outdoor case studies.

B2B eCommerce SEO

Trade buyers often search differently from shoppers, so B2B eCommerce SEO needs its own plan. See our B2B commerce case studies.

Automotive SEO

In automotive SEO, one part can fit dozens of models, which creates a lot of near-identical pages. See our automotive case studies.

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Case study: Splash About’s move from three Magento stores to one Shopify build

Splash About is a baby and kids’ swimwear brand. It ran three regional Magento stores and we moved them onto one international Shopify build. Within four weeks:

  • Organic sessions were up 28%.
  • Organic revenue was up 44%.
  • Google Ads revenue was up 49%.

Read the Splash About case study to see how it went.

How does working with us start?

  1. We run a free eCommerce SEO audit of your site, your category pages and how AI search sees you.
  2. We agree priorities together, with the biggest wins first.
  3. We work with your team to fix the basics, then build content and links.
  4. You get a monthly report in plain English.

Want to see what’s holding your store back? Get your free audit and we’ll tell you where you are and what we’d prioritise first.

What do our clients say?

“eComOne are a friendly, knowledgeable and talented group of individuals, making up a fantastic company. We’ve worked together for a number of years now and have seen positive results …”

Jon Walker, Google review

“They have helped us grow from a start up, to now turning over 7 figures. We have used them for both PPC and SEO.”

Christopher Margrett, Google review

Frequently asked questions about eCommerce SEO

eCommerce SEO is the ongoing work that helps an online store rank higher in search and get recommended by AI tools. It covers your category and product pages, site structure, links, technical fixes, content and reporting.

The cost of eCommerce SEO is set by the number of products you sell, how tough your market is and how much needs fixing. Here’s the bit that annoys people: the honest answer is “it depends”. A store with 50 products and one with 50,000 need very different plans. We start with a free audit, scope a plan around it and don’t quote blind.

The timescale for eCommerce SEO is usually three to six months for real movement, with stronger growth over twelve months and beyond. Honestly, if you need sales next week, SEO isn’t the quickest route. Paid search is and our PPC team, winners of Best PPC Agency at the UK Agency Awards, can help with that. After the audit we’ll tell you what to expect for your store, and we won’t promise a ranking date.

eCommerce SEO is SEO built for big stores rather than a handful of pages. Think thousands of products, plus variants, filters and stock that comes and goes. Those create duplicate pages and crawl problems that a brochure site rarely sees, so the fixes and the priorities end up quite different from the plan you’d use for a standard website. Our wider SEO services cover what every site needs, and a big store adds extra work on top.

eCommerce SEO is still worth it, because organic visitors arrive without a cost on every click. The trust you build also helps AI tools such as ChatGPT and Perplexity find and recommend your store, so the same work pays off in both places.

An eCommerce SEO audit is a close look at how your store is built, how it ranks and where it loses sales. We check how Google crawls your site, how your categories are set up, what’s on your pages, who links to you and where AI tools name you. Then we rank the fixes by revenue.

The right SEO agency for eCommerce talks about revenue rather than rankings and can show results from stores like yours. Ask to see case studies. Ask how success is measured. Ask who’ll do the work. Our case studies are a good place to start.

An agency runs the strategy and the work for you, from research to reporting. An eCommerce SEO consultant usually works alongside your in-house team or on a single project, so you keep more of the work in house. We offer both. Our eCommerce consultancy service is the place to start if you want the second route.

We work on Shopify, WooCommerce, BigCommerce, Magento and custom builds. That includes Magento SEO services, WooCommerce SEO services and BigCommerce SEO. We do Shopify SEO too, as a Shopify Plus Partner. Each one needs a slightly different fix list, so we start by learning how your store is built.

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