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Site Migration

Website migration services that protect your rankings and revenue.

A new website is an exciting prospect. A fresh platform, a better structure and a real opportunity to strengthen your presence in search. However, a site migration is only as good as the SEO strategy behind it and that’s where most businesses come unstuck.

At eComOne, we’ve been helping eCommerce brands, B2B companies and enterprise organisations make the most of that opportunity since 2009. As a Shopify Plus Partner and award-winning SEO agency, we treat every website migration as an SEO-first project – planning every redirect, preserving every ranking signal, and monitoring performance closely after launch so nothing slips through the cracks.

This results in a migration that doesn’t just maintain what you’ve built in search, but actively improves on it. Better architecture, stronger technical foundations and an organic channel that comes out of the transition in better shape than it went in. That’s what a properly managed site migration looks like – and it’s what we deliver for every client we work with.

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What a proper site migration service includes:

Pre-migration SEO audit and baseline

Before anything moves, our team will document every URL, ranking keyword, traffic source and conversion path. Nothing gets lost in the transition because we know exactly what needs to be accounted for.

Comprehensive redirect strategy

Every old URL gets mapped to its correct new destination using 301 redirects that preserve link equity and ranking signals. This isn’t something you want to do halfway.

Technical SEO migration

Schema markup, structured data, canonical tags, hreflang tags – all of it gets carried across correctly to the new platform. The technical foundations that took time to build don’t get left behind.

Content preservation and optimisation

We maintain all on-page SEO elements including title tags, meta descriptions, headers, internal links, and keyword-optimised content. Where there’s room to improve, we do.

Staging environment testing

We identify and fix issues before launch, not after. A thorough pre-launch review on a staging environment catches the problems that would otherwise surface on day one.

Post-launch monitoring

Rankings, traffic, indexation, crawl errors – we track all of it intensively in the weeks after launch so any issues get caught and resolved quickly, before they have a chance to compound.

Recovery and optimisation

If there’s any post-launch drop in performance, we’re on it. And we don’t stop there; the goal is to get you beyond your pre-migration baseline, not just back to it.

Ongoing communication

You’ll always know what we’re doing and why. No jargon, no radio silence, no surprises. Migrations can feel daunting and we think keeping you in the loop is just as important as the technical work itself.

kieran and emma presenting at klaviyo hq about email marketing

Why site migrations go wrong (and how we prevent it)

Most website migrations fail for one simple reason: they’re treated as web development projects rather than SEO risk management operations.

Your developer is focused on design, functionality, and hitting the go-live date, which is entirely reasonable. That means, however, critical SEO elements can slip through the cracks and the consequences tend to show up a few weeks later when the rankings start sliding.

Here’s what we typically see when website migration services aren’t part of the process from the start:

Redirect mapping isn't comprehensive

URL structures change without SEO consideration

Internal linking breaks

Technical SEO regresses

Content gets rewritten without keyword preservation

Indexation issues emerge

Why choose eComOne’s for your website migration services

We're SEO-first, not development-first

We’re not web developers who offer SEO as a bolt-on. We’re an SEO agency that manages migrations as SEO risk mitigation projects. Your organic visibility is our primary concern from day one.

We have a proven framework

Since 2009 we’ve refined our migration process across dozens of successful projects. We don’t improvise, but follow a systematic framework built around preventing the most common and most costly migration mistakes.

We're results-focused

Completing the migration isn’t the finish line. Protecting your rankings, preserving your traffic, and maintaining your revenue through the transition is. If organic performance drops post-migration, we treat it as our responsibility to fix.

We stay through recovery

The post-migration period is exactly when most agencies go quiet. We stay engaged, monitoring performance and resolving issues until we’re confident your organic visibility is stable and improving.

We're transparent throughout

You’ll understand exactly what we’re doing, why it matters, and what risks we’re managing at every stage. No jargon, no confusion, no disappearing acts.

We look beyond the migration

A site migration isn’t just a chance to protect what you’ve already built, it’s an opportunity to come out the other side performing better than before. While we’re in there, we look for ways to strengthen your SEO foundations, not just preserve them.

Ready to migrate without the stress?

If you've got a migration coming up, let's talk before anything gets built. Our website migration services are designed to get you involved early, so the earlier we're in, the more we can protect.

Frequently Asked Questions About Website Migration Services

Website migration services are the strategic planning, technical execution and post-launch monitoring required to move a website from one platform, CMS, domain, or structure to another while protecting search engine rankings, organic traffic, and revenue. It’s not just moving files, it’s an SEO risk management operation.

Migration costs vary based on site size, complexity, platform, and risk factors. A small WordPress site migration typically costs less than a large eCommerce platform migration with tens of thousands of SKUs. We provide transparent pricing after understanding your specific requirements.

Yes. eComOne offers post-migration recovery services to diagnose what went wrong and implement fixes to recover lost traffic. The sooner we get involved after a problematic migration, the faster we can work on recovery.

Yes. We work across Shopify, WooCommerce, BigCommerce, Magento, custom-built platforms, and most major CMS systems. Whatever you’re moving from or to, we know how to manage the SEO through it.

Case Studies

Our Work

Splash About

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11%

Increase in organic revenue

Locks Direct

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52%

Increase In Organic Revenue

Morson Group

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12+ to 4

Website consolidation project

Rimmer Bros

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21.1%

Increased in Organic Revenue

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