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Search Ads

Precise targeting to ensure your Ad budget doesn’t get wasted.

Paid search should do more than generate clicks. For established eCommerce brands, it needs to scale efficiently, protect margins and work in harmony with organic performance.

We help £3m+ eCommerce businesses grow faster through a tightly integrated paid search approach that connects PPC, SEO and data into a single growth engine.

Here at eComOne, we specialise in high-performance Google Search Ads that generate measurable ROI. Our team leverages advanced keyword research, compelling copywriting, and landing page optimisation to engage the right audiences at the right time.

Proven success time and time again.

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Why paid search underperforms for growing eCommerce brands

As brands scale, paid search often becomes harder to control. We frequently see:

  • Rising costs with diminishing returns
  • Paid and organic teams working in isolation
  • Heavy reliance on brand terms to hit targets
  • Decisions driven by platforms rather than profit
  • So many missed opportunities to scale faster

At scale, paid search needs structure, intelligence and alignment with wider acquisition activity to yield optimum success.

Our process is strategic and effective. It’s cohesive across your digital mix. No service exists in a silo, they all talk to each other to help you scale faster and profitably.

Our approach to Paid Search

Paid search is most effective when it works alongside SEO, not separately from it.

Breaking down the SEO and PPC silo

As a full service eCommerce agency, we actively align paid search and SEO teams. We identify keywords and:

Bid strategically to capture demand immediately
Use paid search to validate organic opportunities
Support faster growth while SEO gains momentum

This approach allows us to unlock value that many brands leave untouched.

Amplifying high value SEO content through paid search

Strong content should not rely on organic reach alone. We use Google Ads to amplify:

High intent blog content
Commercial landing pages
Seasonal and strategic SEO assets

This creates a multiplier effect that increases visibility, engagement and conversions across both channels.

Intelligent campaign structure built for scale

Our paid search campaigns are engineered for efficiency. That includes:

Clear separation of brand, non-brand and performance drivers
Keyword prioritisation based on intent and profitability
Continuous refinement to protect margin as spend increases

Everything is designed to scale without losing control.

Learn how to scale your PMax campaigns

Sick of burning money with Paid Search? Let's have a chat!

Case Studies

Our Work

£2M+

Revenue generated from Ads

BushWear

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£276K

Increase in Revenue

Safelincs

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5%

Over target POAS

Safe.co.uk

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Frequently Asked Questions

Google Ads is our core focus for paid search, including Search and Shopping campaigns.

By sharing data between teams and using paid search to support and accelerate organic performance.

No. AI enhances decision making, but strategy and oversight remain human led.

Efficiency gains are often seen early, with scalable growth building over time.

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