Case Studies → Improved ROAS With Expert PPC Consultancy

Improved ROAS With Expert PPC Consultancy

Providing ongoing strategic guidance, monthly reporting and actionable recommendations

Executive Summary

Founded in 2000, Safelincs has evolved from a small online retailer into the UK’s most trusted provider of fire safety solutions. Offering an extensive range of fire extinguishers, alarms, training materials, and compliance resources, the business serves organisations, businesses, and households nationwide. Built on a foundation of education, transparency, and customer empowerment, Safelincs has established itself as an authority within the fire safety sector.

As the company entered its next phase of growth, it recognised the need to strengthen its paid media capabilities. To accelerate performance and maximise return on investment, Safelincs appointed eComOne as a strategic PPC consultancy partner. eComOne was engaged to train, support, and guide the strategic direction of the paid department, ensuring sustainable revenue growth and long-term scalability.

Important note: Following on from successful PPC consultancy, Safelincs now work with us as their trusted SEO partner.

Improvement

On ROAS

£276K

Increase in revenue

Founded in 2000, Safelincs has grown from a small online retailer to the UK’s most trusted provider of fire safety solutions. The company offers a comprehensive range of products, from fire extinguishers and alarms to training materials and compliance resources, and serves businesses, organisations, and households nationwide.

Beyond products, Safelincs has built its reputation on education and transparency, empowering customers to make informed safety decisions.

However, for their next stage of growth, Safelincs needed an extra layer of expertise to their paid department. Therefore, they enlisted the support of eComOne on a consultancy basis to train, support and steer the strategic direction of their paid department.

Safelincs initially approached us for one-off support to audit their Google Ads account. They were looking for expert insight to identify inefficiencies and growth opportunities in their existing PPC strategy. This then led on to a consultancy project with their team.

They lacked the time, experience and inhouse expertise to scale confidently with this marketing channel.

After completing a comprehensive PPC audit, Safelincs chose to partner with us on a 12-month consultancy basis.

Our team worked closely with their in-house PPC team, providing ongoing strategic guidance, monthly reporting and actionable recommendations.

Regular meetings ensured we stayed aligned with Safelincs’ goals, effectively acting as an extension of their team.

We act as a trusted advisor to their existing PPC team. They leverage our industry partnerships and deep expertise from working across all industries to support their paid media strategy.

Safelincs partnered with eComOne for our forward-thinking approach to PPC and depth of expertise in this department. With proven results in competitive industries, we were able to blend PPC expertise, ensuring Safelincs stayed ahead of the curve.

They formed a good relationship with us from meeting us at an event in 2023.

Melanie Saunders, Head of Marketing

The eComOne Team are a pleasure to work with. Following a recent audit, I’m happy to say, we couldn’t be working alongside more friendly and knowledgeable individuals. Their approach towards clients is professional and considered. We can only recommend their services – especially if you are looking to grow/improve your SEO and PPC offerings.

➜ £276K increase in revenue

➜ 0.61x improvement in Return on Ad Spend (ROAS)

➜ Only £252 increase in Ad spend to generate significant revenue growth

➜ Sustained ROAS growth despite rising CPCs

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