Case Studies → Growing Profitably In A Small Net Profit Industry

Growing Profitably In A Small Net Profit Industry

Executive Summary

BushWear, the UK’s leading outdoor clothing and footwear brand, partnered with eComOne to drive economically viable sales and maximise return on ad spend (ROAS). Over a five-year collaboration, the agency implemented a targeted, data-driven strategy to consistently exceed BushWear’s ROAS target of 8, combining Google Shopping, Search Ads, and Meta (Facebook) campaigns to optimise performance across multiple channels.

The strategy involved optimising and restructuring the Google Ads account, including data feed improvements, keyword sculpting, price-break segmentation, and the implementation of a hybrid Shopping model with enhanced ad titles and custom labels.

On Meta platforms, campaigns leveraged both dynamic product ads for conversions and prospecting campaigns for brand awareness, with advanced audience targeting and adaptation to the iOS14 update using Facebook API integration.

By continuously analysing campaign data, optimising targeting, and refining content, the agency ensured sustained growth, increased visibility, and strong multichannel conversion performance for BushWear.

8X

ROAS

£2M+

Generated from Google Ads

BushWear is the UK’s leading destination for outdoor clothing, footwear and specialist equipment, serving outdoor enthusiasts, hunters, stalkers, shooters and adventurers since 2004. BushWear combines deep passion for the outdoors with a carefully curated selection of high‑performance gear designed for real‑world use in demanding environments. From waterproof jackets and rugged boots to optics, accessories and hunting tools, every product is chosen for its durability, functionality and value.

At BushWear, we are committed to providing exceptional customer service and expert advice to help you get the most out of every outdoor pursuit. Our team brings genuine outdoor experience to the business, offering friendly support and practical guidance, whether you’re shopping online or visiting one of our stores. With a trusted reputation reflected in strong customer reviews and a focus on quality across our range, BushWear is proud to outfit adventurers across the UK with reliable gear built for performance and adventure.

Their challenge wasn’t revenue growth, but profitability. They wanted to generate economically viable sales to their store to grow their business.

Their objective was to drive economically viable sales to their store to grow their business. We have worked with them for five years.

Firstly, we decided to run Google Shopping Ads and Search Ads. We optimised and cleaned up their Data Feed and structured their Account in the most efficient way. Using data from both of these channels allowed us to create better-performing Search Ads.

We structured their Google Shopping campaigns using our invaluable keyword sculpting process and split by price break. This allows us to analyse their data at a granular level and get the best possible results. We have just implemented our Google Shopping hybrid model, optimising Ad titles and adding an array of custom labels to improve their visibility on the SERP, increasing sales further.

Using specialist Meta Ad tools, we make sure every Meta Ad campaign is targeting the right audience. We use a mixture of Prospecting and Remarketing campaigns to drive conversions further. Our best performing Facebook campaigns are Dynamic Product Ads. However, our prospecting campaigns are great for brand awareness, which creates a multichannel conversion.

With the emergence of the ISO14 Apple update, we have installed a piece of code on their website so they can continue to scale their business using Facebook API.

  • Consistently over target ROAS of 8X
  • Over £2M generated from Google Ads

Alisdair Troup, Director at Bushwear

I am delighted to partner with eComOne on both our Facebook and Google Ads campaigns. The team provides sound evidence-based management and clear reporting and feedback

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