eComOne is an award-winning Shopify SEO agency and Shopify Plus Partner for brands turning over £3m or more. Our Shopify SEO services fix the platform quirks that hold your collection and product pages back and we report organic revenue.
We’ve won Best Integrated Agency and Best PPC Agency at the UK Agency Awards and we were named Best eCommerce Team at the eCommerce Awards. Book your free SEO audit and we’ll show you what’s holding your store back.
Your store looks great, your products are strong and your ads work. If you switch the ads off, sales dry up fast. Sound familiar?
A great online store is one thing. An online store that ranks is another. That gap is usually a Shopify SEO problem rather than a traffic problem. It’s very fixable. Done properly, SEO cuts your reliance on paid ads and builds revenue that doesn’t vanish when you pause a campaign.
Collection pages are your category pages and they target the searches people make when they’re ready to buy, like “men’s running shoes” or “organic dog food”. Many Shopify stores have thin collection pages that Google has little reason to rank. That’s a missed chance. Our Shopify SEO experts turn them into rich landing pages with unique copy and clear internal links. We keep Shopify’s own filtering working as it should. Locks Direct saw a 52% increase in organic revenue.
Shopify’s filters, such as size, colour and price, can create URLs with parameters. Left alone, they spawn near-duplicate pages that dilute your ranking signals and waste crawl budget. Google doesn’t need to see every one. Google’s own guidance says faceted navigation URLs can lead to overcrawling and slower discovery of new pages. We manage this with canonical tags, parameter controls and robots rules. Shopify lets you edit your robots.txt through a theme template, so we can steer Google toward the pages that matter.
It’s a bit like a shop with two front doors. Google can’t tell which one is the real one. A product can live at its main /products/ address and at a second address inside every collection it belongs to. Standard themes point the collection version back to the main one, but if your menus and product grids link to the wrong version, Google still gets mixed signals about which page you want to rank. We check how your theme links, then fix it.
Depending on your theme, variants like sizes and colours can create extra URLs, thin pages or mixed signals about which one Google should index. We set up variants so your ranking signals gather on the main product page, and shoppers still buy the same way.
We start with a free Shopify SEO audit of how your store is built, how it ranks and where it loses sales. We check crawling, collections, product pages and structured data. Then we rank the fixes by revenue. Want to see how AI tools describe your store? Our free AI Visibility Audit can show you.
We tune your collection and product pages around what customers search for, and fix the links that feed them. We work on conversion too, so the visitors you win are more likely to buy.
Your theme code, site speed, structured data and robots rules all need work. We fix them with your developers or your theme agency, then check the changes go live. We don’t just hand over a report. Our technical SEO work goes deeper than any one platform.
Links from sites your customers trust help every page rank higher. Our digital PR and link building find the links your rivals have and you don’t, then win them.
Shoppers now ask ChatGPT, Perplexity and Google’s AI Overviews what to buy. We add the structured data and content that help those tools read and recommend your store. We track your mentions with AI Oversee, our own tool.
Every month you get a plain English report that puts organic revenue and conversion rate first. Rankings sit further down the page.
We work with UK eCommerce brands turning over £3m or more. That includes Shopify and Shopify Plus merchants, DTC brands and the founders and marketing leaders who run them. We were founded in 2009, and we’re a Shopify Plus Partner, a Google Partner and B Corp certified. Our outdoor, B2B commerce and automotive case studies show some of the sectors we work in.
Some brands hand us the whole job and others want a specialist alongside their in-house team, so we do both. Every project has an account manager, so you always know who to talk to.
Ready to see where your store stands? Contact us and we’ll tell you where you are, what’s holding you back and what we’d tackle first, so you can decide what to do next.
“They have helped us grow from a start up, to now turning over 7 figures. We have used them for both PPC and SEO.”
Christopher Margrett, Google review
Shopify SEO is the work of getting your Shopify store to rank higher in search and reach shoppers who are ready to buy. It matters because organic traffic keeps working after the budget stops. Paid ads don’t. So it builds revenue that doesn’t rely on ad spend.
Shopify is a solid base for SEO, with limits you can manage. Here’s the bit that surprises people: it’s better than its reputation. It builds your sitemap for you. It lets you edit robots.txt. It gives you a fixed URL structure, with /products/ and /collections/ in the address. The limits are real, and a specialist knows how to work within them.
Shopify SEO costs depend on how many products you sell, how tough your market is and how much needs fixing. A free audit shows us the size of the job, then we scope a plan around it and don’t quote blind.
A specialist Shopify SEO agency knows how Shopify handles URLs, filters and variants. Generic advice often misses those. Getting them wrong doesn’t just fail to help, it can hurt your rankings. Call it a Shopify SEO company or an agency, but make sure it also covers the basics in our wider SEO services.
The best Shopify SEO experts work on the platform every week and can show results from stores like yours. Ask to see case studies, ask who’ll do the work and ask how success is measured. Our case studies are a good place to start, and a good Shopify SEO company will welcome the questions.
Shopify stores can compete with custom builds in search, even in tough categories. The platform isn’t the ceiling, the strategy is. Our eCommerce SEO work covers the same ground for any platform.
The timescale for Shopify SEO depends on where your store starts and how tough your market is, but real movement usually takes three to six months, with stronger growth over twelve months and beyond. If you need sales next week, SEO isn’t the quickest route. Paid search is, and our PPC team can help. We’ll give you a realistic picture from the start and won’t promise a ranking date.
Shopify Plus SEO is a bigger job than standard Shopify SEO. Plus stores usually have bigger ranges, more countries and more currencies. Those need more automation and processes that scale, so we plan for them from day one.
eComOne is UK-based, but we work with Shopify stores abroad too, mainly those that sell to UK customers.