A commercially-focused multi-channel digital marketing strategy to scale Rimmer Bros’ profitably.
Executive Summary
Rimmer Bros is a long-established parts and accessories specialist for classic and modern British vehicles, with over 41 years of experience supplying customers across the UK, Europe and 195 international markets. The company stocks more than 2 million parts across 52,000 part numbers, supporting 75 models from marques including Triumph, MG, Land Rover, Range Rover and Jaguar.
As the British motor industry has contracted, Rimmer Bros has expanded its product coverage to ensure classic and out-of-production vehicles can still be maintained, restored and enjoyed. To support continued growth and improve digital performance, the company partnered with eComOne to implement a commercially focused, multi-channel digital marketing strategy aimed at improving search visibility and achieving profit-driven KPIs.
The project focused on strengthening Rimmer Bros’ organic search presence while improving the efficiency of paid advertising. Following a comprehensive technical and site quality audit, improvements were prioritised to enhance site performance, user experience and crawlability.
Category pages were reworked based on keyword research, internal linking and long-form content were introduced, and bespoke FAQs were added to improve search visibility. In parallel, the PPC strategy was restructured with campaigns aligned to product margins and profitability targets. This included approving over 8,000 additional products for Google Shopping, launching 40 Single Theme Ad Groups for priority brands and expanding campaigns into new international markets.
The strategy focused on measurable commercial outcomes, prioritising revenue, profit and return on investment rather than vanity metrics.
Important note: We also work with their acquisition partners, Moss also. Both companies have a combined SEO, PPC and email strategy.