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Social Ads

Creative that builds awareness and drives real buyers.

As a close partner to the leaders in tech, we provide Social Ad campaigns that actually reach your customers, with the right message and creative that stops the scroll. Hard to do in this climate, right?

We get it. You’re running Ads on Meta and TikTok. Perhaps you’re getting likes, comments, maybe even some clicks. But here’s what actually matters: are those Ads driving profitable sales, or are you just paying Meta and TikTok to show your products to people who scroll past without buying?

At eComOne, we’re a partner to the leaders in tech and provide Meta and TikTok Ads management for UK eCommerce businesses. We’ve spent over 16 years managing paid social campaigns that drive profitable sales. We don’t celebrate reach or engagement; we celebrate revenue growth that makes the numbers work.

We keep a close eye on the tech giants actions to ensure your campaigns remain profitable in a sea of competition and capitalism.

Social Ads are about strategic campaigns structured for selling products to new customers, remarketing to existing customers, testing creative systematically, and optimising for revenue growth.

As TikTok, Meta and Google partners, we get the best support to help our clients scale profitably on these platforms.

Our approach to Paid Social

Strong paid social performance starts with research, not media spend.

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Deep client and brand research

We begin by understanding how your brand operates in the market. That includes:

  • Identifying challenger brands and market leaders
  • Understanding your positioning and growth constraints
  • Analysing where paid social can create the most impact

This ensures campaigns are built around real opportunity, not assumptions.

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Audience insight driven campaign structure

Audience quality determines performance. We research and map:

  • New audience pools to activate demand
  • In market audiences ready to convert
  • Existing users who need nurturing across the funnel

Campaign structures are then built to reflect how people actually move towards purchase.

the team at tiktok hq sell the aesthetic event

Creative strategy designed for testing and iteration

Creative is the biggest lever in paid social. We:

  • Review the wider UGC landscape to identify common pain points and objections
  • Design assets aligned to platform best practice
  • Build structured testing frameworks to iterate quickly

This allows us to scale what works without creative fatigue.

How we use AI in Paid Social

AI enhances our paid social process, but never replaces strategic thinking. We use AI:

1. As a research tool to compile industry data and brand insights into a talking library
2.
As a data model to combine event data and predict trends and optimisations
3. As an iterative model to generate creative variations at speed

Every output is reviewed by specialists to ensure it aligns with brand, message and commercial goals.

What Social Ads management services do we provide?

Meta Ads

Our Meta Ads agency service is built to turn paid social into a predictable growth channel. We create data-driven strategies across Facebook and Instagram that attract the right audience, convert high-intent buyers, and scale profitably. From audience research and creative production to pixel tracking, campaign optimisation, and detailed performance reporting.

TikTok Ads

Our TikTok Ads agency service helps brands capture attention where culture moves fastest. We combine performance-driven strategy with platform-native creative to produce Ads that feel organic, engaging, and built to convert. From audience research and trend-led content production to precise tracking, campaign optimisation, and ongoing testing, every campaign is engineered for scalable growth.

TikTok Shop

Our TikTok Shop agency service helps brands turn TikTok into a seamless sales channel. We manage everything from product catalogue setup to campaign optimisation and performance tracking, ensuring your products reach the right shoppers at the right time. By combining trend-driven creative, smart audience targeting, and data-backed remarketing, we boost conversions, recover abandoned carts, and scale sales efficiently.

Audience targeting and segmentation

Reaching the right people with the right message at the right time:

Custom Audiences
Uploading customer lists for targeting existing customers or prospects

Lookalike Audiences
Finding new customers similar to your best buyers

Interest Targeting
Reaching people based on interests and behaviours

Demographic Targeting
Age, gender, location, language, and more

Behavioural Targeting
Purchase behaviour, device usage, travel patterns

Engagement Audiences
People who’ve interacted with your content or Ads

Website Custom Audiences
Visitors, page viewers, cart abandoners

Customer Segmentation
Dividing audiences by value, purchase history, engagement

Sophisticated audience targeting ensures Ads reach people most likely to convert.

Dynamic Product Ads (DPAs) and catalogue management

Automated remarketing showing relevant products to interested visitors:

Product Catalogue Setup
Connecting your product feed to Meta

Dynamic Ads Configuration
Showing viewed or related products automatically

Product Sets
Grouping products for targeted campaigns

Feed Optimisation
Ensuring product data is complete and compelling

Cross-Sell and Upsell
Showing complementary products to past buyers

Seasonal Updates
Adjusting product prominence for seasonal demand

Stock Availability
Pausing ads for out-of-stock items

Dynamic product ads scale remarketing efficiently, showing relevant products automatically.

Conversion tracking and attribution

Accurate measurement is essential for optimisation:

Meta Pixel Setup
Installing conversion tracking code

Conversion API
Server-side tracking for improved accuracy

Event Configuration
Tracking purchases, add to carts, leads, registrations

Custom Conversions
Tracking specific actions beyond standard events

Attribution Windows
Understanding conversion timeframes

Attribution Models
Multi-touch attribution understanding customer journeys

Revenue Tracking
Connecting ad spend to actual sales value

Analytics Integration
Combining Meta data with Google Analytics

Proper tracking enables data-driven decisions about what’s working and what needs improvement.

Struggling to sell your products with Social Ads? Let's have a chat!

Case Studies

Frequently Asked Questions

Meta ads are paid advertisements running across Meta’s platforms: Facebook, Instagram, Messenger, and Audience Network. They include various formats (image, video, carousel, collection) and targeting options reaching specific audiences based on demographics, interests, behaviours, and custom data.

Google Ads captures demand (people actively searching). Meta ads creates demand (discovering your products through visual content). Google typically delivers higher intent traffic; Meta builds awareness and discovers new customers. Most eCommerce businesses need both.

No. ROAS depends on your products, prices, margins, website experience, and competitive environment. We guarantee strategic expertise, systematic optimisation, transparent reporting, and focus on profitable performance, not specific outcomes we can’t control.

We implement Meta Pixel, Conversion API (server-side tracking), domain verification, and configure attribution settings properly. While tracking is less precise than previously, proper implementation maintains reasonable measurement accuracy for optimisation.

High-quality product images, lifestyle photography, videos (15-60 seconds ideal), user-generated content, and testimonials. We can guide creative development or work with your existing assets, testing systematically to identify what performs best.

Yes, though typically less effectively than for B2C eCommerce. B2B can use Meta for awareness, lead generation, and remarketing. LinkedIn often delivers better B2B results, but Meta’s massive reach can work for certain B2B products and services.

Through structured testing, regular iteration and insight led creative development.

Testing insights often appear early, with stronger performance building as campaigns mature.

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