Theo Roberts is Head of SEO at eComOne, leading search strategy across a diverse portfolio of eCommerce brands. He oversees the SEO department, working closely with technical, content, and digital PR teams to build integrated strategies that drive performance, brand visibility, and long-term growth.
Theo specialises in the Outdoors, Automotive, Music, and Entertainment sectors, and is known for testing new approaches and challenging conventional thinking in an ever-evolving search landscape. A Marketing and PR graduate, he balances strategic thinking with hands-on expertise. Outside of work, is a passionate music fan and unapologetic reality TV enthusiast.
Areas of expertise: SEO, strategy, link building, community building and growth.