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Feed Optimisation

Maximise your Google Shopping performance by optimising your Data Feed

Increase the profitability of your Google Shopping Ads with an optimised Merchant Center (Feed). By implementing custom labels and enhancing standard labels, your products are more likely to appear for those high-intent searches on Google.

It’s wild to think that something as simple as your title format could be burning money and causing you headaches.

Our Feed Excellence is one of the reasons why our clients are so successful with Google Shopping Ads. Our Technical team work around the clock to make sure any disapproved products get sorted to continuously keep your account profitable.

As a BigCommerce OCA partner, we are alerted to any advancements and opportunities with this channel, making sure that you stay ahead of your competitors.

More Information

A data feed is simply a file that contains your products and shows their attributes. In its most basic form, it is effectively your product catalogue in a spreadsheet.

Different shopping channels require different formats; it is crucial your feed contains the attributes it needs to comply with Google’s regulations, otherwise products (and in some cases your whole feed) could be disapproved.

Products can be disapproved for a wide variety of reasons including image quality and if they contain descriptions Google deems offensive. Often products will be flagged as violating Google’s policies if they contain certain words. We work through resolving these issues to ensure as many of your products as possible are approved.

When setting up shopping feeds we:

  • Start by meeting the feed requirements
  • Create custom rules
  • Add custom labels
  • Add custom variables
  • Add product categories – to mirror your site navigation
bushwear dog and man walking on country path

Success Story


Bushwear is the UK’s number one outdoor clothing and footwear brand. 

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