In this blog series, you will learn about our chosen partners for a multitude of eCommerce related services, whether that be fulfilment, email marketing or customer service support.
They are selected with our clients in mind. Who will deliver the best service? Who will get them the best result? Who has the technology that they need to achieve their objectives?
Not only do they need to service our clients to the best of their abilities, but also mirror our values and ambitions here at the agency.
Growth.
Collaboration.
Delivering on their promises.
So, first, we want you to introduce you to the email marketing powerhouse, Klaviyo.
Who is Klaviyo?
Klaviyo is a leading player in the realm of eCommerce email marketing platforms. It is an absolute game-changer for businesses seeking to elevate their digital marketing strategy. Designed with a focus on user-friendly customisation and powerful automation.
Klaviyo empowers businesses to connect with their audience in a highly personalised manner. From intuitive email campaigns to targeted social media advertisements, Klaviyo harnesses the strength of customer data to deliver tailored content that resonates.
Its advanced analytics tools provide invaluable insights, allowing businesses to refine their approaches based on real-time performance data. Klaviyo isn’t just a platform; it’s a dynamic ally for brands striving to create meaningful connections with their customers, drive sales and ultimately thrive in the competitive landscape of eCommerce.
With Klaviyo, businesses are equipped with a robust toolkit to not only meet but exceed the expectations of their audience, fostering loyalty and propelling their growth in the ever-evolving digital marketplace.
Our partnership with Klaviyo
What results have they generated for our clients?
Some of our client success stories include:
- Revenue increased by 665% in 6 months
- Excellent performance with email open rate now over 63% and click rate over 8.5%
- Ordered product rate increased by 22.4%
The Mill Shop
- Revenue via Klaviyo grew by 83% over the last 6 months
- Excellent email open rate compared to competitors
- Ordered product rate increased by 4.6%
Five Klaviyo Tips
If you are running campaigns on Klaviyo and you’ve currently hit a plateau, here are five things you can do to reignite and re-engage your customers.
- Segmentation
Utilise Klaviyo’s powerful segmentation features to categorise your audience based on their behaviour, preferences and purchase history. By creating targeted segments, you can tailor your marketing messages, ensuring that customers receive content that is relevant and engaging.
Whether it’s crafting personalised email campaigns or targeted Meta Ads, segmentation is the key to reaching the right audience with the right message.
- Dynamic Personalisation:
Leverage Klaviyo’s dynamic content capabilities to add a personalised touch to your communications. Incorporate customer names, recommend products based on their browsing history or past purchases and create dynamic email flows that adapt to individual customer journeys.
Personalisation not only enhances the customer experience but also increases the likelihood of conversion by delivering content that speaks directly to each customer’s unique needs and interests.
- Abandoned Cart Recovery:
Make the most of Klaviyo’s automated workflows to recover potentially lost sales from abandoned carts. Set up targeted email sequences that remind customers of their abandoned items, offer incentives and simplify the checkout process.
Klaviyo’s real-time tracking ensures that these recovery emails are sent at the optimal moment, increasing the chances of converting potential customers into satisfied buyers.
- A/B Testing for Optimisation:
Use Klaviyo’s A/B testing features to experiment with different elements of your email campaigns. Test variations in subject lines, visuals, and calls-to-action to identify what resonates best with your audience.
This data-driven approach allows you to continually optimise your email content for higher open rates, click-through rates, and ultimately, improved conversions.
- Integrate with eCommerce Platforms:
Ensure seamless synchronisation between Klaviyo and your eCommerce platform. Klaviyo integrates with popular platforms like BigCommerce, Shopify, Magento, and WooCommerce, enabling automatic updates of customer data, order information, and product details. This integration streamlines your marketing processes, allowing you to focus on creating compelling content and strategies rather than manual data management.
If you are interested in working with a Klaviyo Email Marketing agency, get in contact with us today. Fill in a contact form on our website and our Client Growth team will be in contact to find out more about your business and objectives.
