Retain your customers with a personalised experience that could delight a pessimist
Retaining your customers is absolutely key for success in 2023. The online world is insanely competitive and consumers are being more disloyal than ever before. Therefore, you need to make sure you add value to their experience with your brand regardless of whether or not a purchase is being made.
It is far easier and cheaper to retain existing customers and increase their lifetime value than constantly acquiring new ones. Therefore, retention marketing tactics, such as email marketing, are very profitable and relatively simple to implement.
That’s why we partner with Klaviyo as our chosen email provider for all eCommerce stores. Their segmentation, personalisation, flows and data capabilities are the reason they are leaders in their industry.