781.10% increase in Paid Revenue from Google Ads
Valley and Peak is a family run online retailer of specialist outdoor gear for backpackers, hikers, campers and thru-hikers.
The Challenge
As a relatively new start-up, Valley and Peak wanted to become leaders in the outdoor clothing industry. They wanted to compete with the more established businesses and become the go to for all things outdoor.
They had run Google Ads in the past, but lacked success. As a start-up, every penny counts. Therefore, they decided to work with experts in Google Ads, resulting in them choosing our team here at eComOne.
After a hugely successful 14 months working with us, they decided to invest in their SEO efforts to scale organically too.
Objectives
- Establish their brand as a serious alternative to the more established players in the market
- Generate a 3X ROAS from Google Ads
- Double their organic sales with SEO
Strategy
To establish a brand quickly, we knew that leveraging the influence of Paid Ads was the right direction for Valley and Peak.
After collaborating with their eCommerce team about the most frequent words people search for when finding their products, our PPC team went to work. They created campaigns targeting their bestsellers, tents, clothing and equipment, during high intent searches.
We optimised their Merchant Center to make their Google Shopping Ads more appealing and informative for their customers over their competitors’ Ads. We utilised custom labels and made sure their Ads are displaying reviews to entice the sale.
Keeping their PPC strategy up to date with the latest advancements is our biggest priority as an agency. We work with Google to implement their automations while using human insight, expertise and experience to generate tangible results for Valley and Peak.
After exceeding their targets and establishing their brand, it was the right time to invest in SEO (Search Engine Optimisation). Our SEO team implements our proven SEO RECIPE to increase the quantity and more importantly quality of traffic to their website, with the goal of doubling their organic revenue.
