Case Study

Millie and Ralph

Consistent ROAS that exceeds their target of 8

Mille and Ralph is an online retailer of designer, Spanish and traditional babywear. They started as a small family run Lincolnshire business and have now scaled to a £multimillion eCommerce business.

The challenge

Millie and Ralph started working with eComOne in 2018 because they wanted to increase their sales. Being a small family run company, the Directors didn’t possess the time or knowledge to execute a digital marketing strategy confidently.


Their Digital Marketing campaign encompasses SEO, PPC, Digital PR and Email Marketing. We implement our SEO RECIPE, an innovative and industry-leading framework that we have built in house. It consists of On-Page SEO, Off-Page SEO and Technical SEO.

We also create, execute and manage their PPC campaigns too. We run Search, Shopping, Meta and TikTok Ads to increase their sales and their brand awareness. 

We manage their Google Shopping Ads and added custom labels to their Data Feed for optimum results, after optimising their variables first. From combing the intelligence of Google’s AI and manual processes of creating campaigns targeting their best sellers, we have scaled their online business.

As Facebook’s targeting capabilities got stronger, we ran Prospecting and Remarketing Ads to achieve different objectives (sales, brand awareness and engagement). Split testing various campaign creatives, messages, copy, targeting and formats to continually iterate to deliver results.  Through the power of Advertisement, eComOne smashed their targets which allowed Millie and Ralph to grow.

Now we run their holistic digital strategy. This encompasses TikTok Ads, SEO, Meta Ads, Google Shopping, Digital PR, Email Marketing and Search Ads.

After executing a hugely successful acquisition strategy, we utilise the influence of Email Marketing to retain their customers. This is already a channel that has driven huge returns in a profitable manner and it will only continue to grow!

MillIe and Ralph new launch product examples

Increase in Organic Revenue


Increase in Conversions from Google Ads

What the client says:
Ben and Charlotte, Directors

"The team has really helped push our business forward with Facebook and Google PPC Advertising. We are confident that as an agency they are always working for the best ROI for our business and it is nice to feel that they are an extension of our team. We are busy running our business so knowing that the team is always working in the background without constant input from us gives us great confidence in them."

Heinnie Haynes

Related Services

Heinnie Haynes is a Cardiff based business that was established in 1996 as an online retailer specialising in the sale of collector knives. The Heinnie Haynes range includes knives from the basic everyday tool to the once in a lifetime, top of the range hand crafted masterpiece.

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