Redefine your Search Ads Strategy to Increase Your Sales
Search Ads for eCommerce is an incredible opportunity, as so few advertisers invest the time in a thorough and granular Search campaign build out. Lower competition on Search Campaigns mean that Click and Conversion costs are usually much lower than with Shopping Campaigns.
For those prepared to make the effort there are huge rewards in terms of generating a significant additional revenue stream and more profitable ROI compared to Shopping Ads.
Typically, a well run Search campaign will generate 30- 40% extra revenue on top of a Shopping Campaign (not taking brand Ads into account).