After six years of agency experience, working with all different marketing channels, SEO has always been picked up as the most reliable revenue or lead generator. That is of course if the SEO strategy is carefully put into place based on tonnes of data! You can’t just expect SEO to work right away but saying that there are quick wins. Yes, quick wins with an SEO strategy, can you believe it?
I wanted to write this blog so you can go away and get stuck into planning and implementing your strategy right away.
This is by far the most strenuous step of any SEO project or strategy because you’re not actually going to implement anything during this stage however it is the most important. Before you put pen to paper or fingers to your keyboard, you need to educate yourself on where your website is currently at. This means diving into all kinds of different data, cross-referencing and pulling as much data as you can. Where to start with this…
If you have an eCommerce website you should most definitely already have Google Analytics set up, but if you don’t then this is the first step before anything else.
You may have had Google Analytics set up, but never used it. Don’t worry – by delving into GA you can’t break anything, so get logged in and dive away into the data. Below are some specific areas you can go to, to find the best data for an SEO strategy.
- Acquisition > Source/Medium
This will let you filter data by channel so you can focus primarily on Organic data ready for your SEO strategy.
- Behaviour > Site Content
This tab will show you every bit of data for each website page! A great place to start with finding your top 100 most popular pages (this will come into play later on)
- Conversions > eCommerce
This is an option to set up on GA, so if you’re an SEO rookie you may not have this setup. I highly recommend it if you’re an eCommerce website. This section will provide you with data on your top 100 best sellers.
Google Search Console :
Google Search Console is one of the most forgotten about Google tools that people tend to set up. It always falls behind Google Analytics because it doesn’t hold as much data but wow, the data it holds can be invaluable!
If you’re no good at Technical SEO (a bit like me, creative SEO is my speciality!) then your Google Search Console interface will break down technical SEO issues in a traffic light system, Error, Warning and Good. Google Search console will also test EVERY website page which means you can see, in complete transparency, what issues your website has.
Another invaluable feature of Google Search Console is the Search Term report. Here you’ll be able to find every term someone has searched for to find your website – insanely good data when it comes to Keyword Research, the first step of your SEO strategy.
A thorough competitive analysis can be turned into your roadmap of what you need to do to improve your site to be as good as your competitors. As an agency, we have developed the most in-depth way of doing this but we understand not everyone will have these tools and knowledge to hand. Competitor analysis can of course be done manually, although it may seem strenuous it’s so worth it for planning your strategy. You can use tools such as SEMrush & Ahrefs to find competitor keywords and data.
A Strategy Based on Data
By this point, you will have analysed mountains of data. So, what’s next?
- The very first thing you want to do is pull your top URLs, whether best selling products or content pages into a spreadsheet. Go through each and every URL manually and check out the page, has keyword research been done? Is the quality of the content on that page good? Make notes in your own format next to each URL – you may even want to use a checklist
- Start with the quick wins which will include Keyword Research & Implementation and any technical fixes which you’d of picked up from Google Search Console
- Work through the first 100 URL’s. As there will be some quick wins, start analysing data only a few days after implementing to look for some next steps (maybe one page did super well which you added 100 more words to, that’s an indication go increase content on other pages)
- The rest of your strategy will really come from constantly analysing your data and URLs to better plan for any future tasks.
Here are five quick wins that will improve your website’s SEO:
- Write unique meta titles and descriptions
- Improve your website’s site speed
- Internal link your site
- Optimise your Alt text
- Add videos on your web pages
eCommerce Dos & Don’ts!
I finally wanted to touch on some absolute DOs & also DON’Ts when it comes to SEO so you know what to stay clear from and what to jump on.
A long term SEO strategy is key to increasing your organic revenue. Implement these quick wins right now and you will see an improvement in your results.
More articles by Skye Tunks