A quick word before we dive in…
We know you’re juggling a thousand priorities right now. Another platform to master, another algorithm change to decode, another “must-do” strategy landing in your inbox. We get it, we work with eCommerce brands every single day who are wrestling with the same question: what actually deserves my attention this week?
That’s exactly why our weekly newsletter exists. No fluff, no theory, just the insights and moves that are genuinely shifting the needle for growing eCommerce businesses right now. Our LinkedIn newsletter will now be published on our blog, weekly. For you to stay up to date on what’s going on in eCommerce.
YouTube Dominance Continues as 84% of Adults Embrace the Platform
Let’s address the elephant in the room: you’ve been meaning to sort out your YouTube strategy for months now, haven’t you?
Here’s why it keeps nagging at you: 84% of adults now use YouTube, making it the undisputed king of video platforms. Your gut instinct is right. This matters.
Yet we see countless eCommerce brands treating video as an afterthought, and we understand why. You’re already stretched thin managing everything else. Creating video content feels like opening another front in an already exhausting battle.
But here’s what’s happening whilst you’re weighing up the decision: your competitors are claiming that space. They’re reaching 84% of your potential customers with product demonstrations that actually show value, customer testimonials that build trust, and educational content that positions them as the expert.
The platform’s growth isn’t slowing down. Every month you wait is another month your competitors build authority you’ll have to work harder to match. The question isn’t whether to develop a YouTube strategy, it’s whether you can afford to keep delaying it.
Google Search Behaviour Shifts: What Q3 Data Tells Us About Consumer Intent
Your customers are searching differently than they were six months ago, and if your SEO strategy hasn’t evolved, you’re leaving money on the table.
Recent analysis of click-through rate trends reveals something fascinating: branded clicks are spreading across more diverse queries, whilst longer, more specific search terms are maintaining strong performance. Translation? Your customers are getting smarter about how they search.
They’re not just typing “running shoes” anymore. They’re asking “best running shoes for overpronation under £100” or “running shoes similar to Nike Pegasus but wider fit”. These longer, conversational queries are where your next customers are actually looking.
We see this pattern across every eCommerce brand we work with. The ones growing fastest right now aren’t the ones dominating one or two massive keywords. They’re the ones capturing dozens of these specific, high-intent long-tail searches that their competitors haven’t even thought to target.
Quick gut check: When did you last audit your keyword strategy? Are you actually capturing the longer, more specific queries your customers are using? Because these often convert better than those short, expensive, hyper-competitive terms you’ve been fighting over.
Why Your Web Hosting Choice Could Be Sabotaging Your SEO Efforts
This one frustrates us every time we see it, and we see it often: an eCommerce business doing brilliant work on their product, their marketing, their customer service, all undermined by a hosting choice they made three years ago and haven’t revisited since.
Your web hosting provider directly impacts your search engine performance. Site speed, uptime, server location, they all play crucial roles in how Google perceives and ranks your website. With page speed being a confirmed ranking factor and user experience becoming increasingly important, choosing the wrong hosting solution could be costing you both rankings and sales every single day.
Here’s the reality check that makes this urgent: if your site takes more than 3 seconds to load, you’re haemorrhaging customers before they even see your products. We know hosting feels like an invisible backend concern, something that’s working fine if your site is simply online. But in 2024, “fine” isn’t good enough when your competitors are investing in quality hosting that delivers sub-second load times.
This isn’t about keeping your site online anymore. It’s about competitive advantage.
TikTok Shop Success Story: How Live Shopping Is Driving Real Revenue
We know what you’re thinking about TikTok Shop: “Isn’t that just for Gen Z beauty brands?” or “I don’t have time to dance on camera.” We hear these concerns from eCommerce directors every week, and honestly, they’re valid questions.
But here’s what’s actually happening in the market right now: brands that commit to TikTok Shop live streaming strategically are seeing exceptional results. One skincare brand we’ve been watching has live shopping representing 21% of their shop revenue. That’s not a typo. More than one in five pounds they make through TikTok Shop comes from live sessions.
The secret isn’t just going live randomly and hoping for the best. It’s structured, minute-by-minute scripting combined with real-time pivoting based on what’s actually engaging your audience. The most successful brands are treating live shopping like a professional broadcast, not a casual social media post.
Key strategies that are working right now:
- Detailed scripting for each live session, not winging it
- Strategic bundle offerings during lives that create urgency
- Real-time adaptation based on viewer behaviour and comments
- Balancing entertainment with genuine product education
Yes, the learning curve can be steep. One brand accidentally sold 1,000 products for £1 each in their first week. But here’s the thing: they learned from it, adjusted, and now those live sessions are their most profitable channel. The revenue potential makes it worthwhile for brands willing to invest in the strategy properly.
Worth keeping on your radar, even if it’s not urgent action for this week.
Your Next Move: 3 Actions for This Week
Look, we could give you twenty things to do. We could overwhelm you with a comprehensive transformation roadmap. But that’s not useful when you’ve got a business to run today.
The eCommerce landscape waits for no one, and here’s what actually separates the brands that thrive from those that merely survive: they pick their battles and move decisively.
This week, just choose one:
- Pick one channel you’ve been neglecting (YouTube? TikTok Shop?) and commit to a genuine 30-day test. Not “I’ll think about it.” Actual commitment with time blocked in your diary.
- Run a site speed test today. Right now, before you move on to the next email. If load time exceeds 3 seconds, make hosting evaluation your priority for this month. This is low-hanging fruit that affects everything else you’re doing.
- Schedule a landing page audit before month end. Get someone who hasn’t seen your site before to go through your entire customer journey. That £15,000 mistake could be hiding in plain sight.
The brands winning in eCommerce aren’t necessarily the biggest or best-funded. They’re the ones who stay informed, test relentlessly, and act on insights while others are still planning.
We’ve given you the intelligence. You’ve got the capability. Now it’s just about choosing which opportunity you’re going to tackle first.
Ready to accelerate your eCommerce growth? We’re here when you need us.
Loving the eComOne Weekly? Why not listen to one of our 200+ podcasts where we dig even deeper into these topics with the people actually doing the work.
