Author: Sophie Penny
Performance Max is a new goal-based campaign type that allows advertisers to access all of their Google Ads Inventory from a single campaign. Unlike its predecessor, ‘Smart Shopping’, this new […]
Article Author
Sophie Penny
News | 26.02.2022
How to Optimise your Merchant Feed for Better Results from Google Shopping
With the rise of Google’s automation it is now more important than ever to fully optimise your merchant feed. Why optimise your feed? Having highly accurate data quality, structured efficiently […]
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News | 15.06.2021
Overlapping Attribution Between Facebook and Google Ads – How Can We Solve It?
What Is Overlapping Attribution? Imagine you’re looking for a car battery, so you type in on Google ‘car battery’. You see an Ad and you click it, view the page, […]
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Let’s start at the very beginning. What is Google Ads? Google Ads is a way for businesses to promote their products and services on Google Search, YouTube and other sites […]
Article Author
Sophie Penny
