You wouldn’t choose a car without doing prior research, so don’t implement an SEO strategy without knowledge first.
Being the Ex SEO Director at Shopify, Kevin knows a thing or two about implementing SEO tactics that actually impact the bottom line.
You will take away some real implementable advice, insights and actions to improve the visibility of your website.
Kevin Indig is an Angel Investor, Mentor for Growth and Ex Director at Shopify. He has worked with thousands of websites, helping them to increase their organic revenue with SEO.
After joining Shopify in 2020, Kevin’s role, along with many others in the tech world, was made redundant in 2022. He openly chats to us about navigating the emotional impact of this challenge and why this is a current common occurrence in the tech world.
In this podcast, Kevin discusses SEO in grave detail. He discloses the most important SEO factors that will impact your bottom line, frameworks for success and pitfalls to avoid with Shopify SEO. There’s some real golden information about ranking product and category pages in this podcast.
Find out how to choose the right FAQS, Google’s movement to a marketplace and the biggest opportunities in SEO over the next 12 months.
2:10 – How Kevin entered the world of eCom
4:10 – His opinion on the rise of redundancies in eCommerce
9:14 – Advice to anyone who is facing redundancy right now
13:43 – Understanding what type of store you are to you focus on the right areas in SEO
15:51 – Product page optimisation
18:58 – How to choose the right FAQs
23:37 – Go to tactics for ranking product and category pages
28:30 – Category page optimisation
30:40 – SEO frameworks
34: 38 – Pitfalls to avoid in SEO
41:19 – SEO Tip – Google’s movement from a search engine to a marketplace
44:11 – SEO Tip – Site search
47:17 – Predicting what will happen over the next 12 months with SEO
49:54 – Book recommendation
This episode is sponsored by the team at Prisync.