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7 September @ 10:00 am - 4:00 pm

Maximise Your Sales This Black Friday: eCommerce Masterclass

ecommerce masterclass event attendees

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Seeking ideas to drive conversion? Unsure what is working at present within digital? Need some pointers on the latest trends in digital marketing? 

Attend our full-day eCommerce Masterclass to hear answers to all of those questions and to supercharge profit and retention from your upcoming Black Friday campaigns. 

Peak season for eCommerce brands is around the corner, so it’s time to get prepared. Capture and understand your opportunities online right now to grow your business. 

Our team of eCommerce experts will be discussing all things digital. From  SEO to AI, Meta Ads to what’s happening with Google, the latest in Digital PR, Email Marketing and Pricing will all be covered at our exclusive sessions at Mosaic Digital Hub in Lincoln. 

This event is perfect for seven and eight-figure businesses that understand the fundamentals of digital, but are struggling to generate a profitable return for their efforts. 

Struggling to decide if it is worth the journey to the beautiful historic city of Lincoln? 

Take a listen to what our past attendees have said:

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10:00 – 10:20 – Welcome & Networking

10:20 – 11:00 – Skye Tunks, Senior Growth Manager at eComOne: Maximise Black Friday Profits by Moving the Needle on Your SEO

She will cover:

⭐ AI

⭐ Content

⭐ Strategy

⭐ CATalyst Framework

11:00 – 11:40 – Theo Roberts, Account Manager at eComOne: Leverage your database with Black Friday emails to boost sales and retain customers

He will cover:

⭐Owning your data

⭐ Segmentation & personalisation

⭐ Automations & flows

⭐ Your campaign approach

11:40 – 11:50 – Break

11:50 – 12:30 – Sophie Penny, Account Manager at eComOne: AI, Performance Max and Black Friday, Generate Profit from your Google Campaigns

She will cover:

⭐ Google Shopping and Search

⭐ Performance Max

⭐ Optimising your feed

⭐ Improving profitability

⭐ Keyword research

12:30 – 13:30 – Lunch

13:30 – 14:10 – Mike Shields, Head of Digital PR at eComOne: Finding the Right Stories for Your Niche This Black Friday with Digital PR

He will cover:

⭐ Quality of links

⭐ Integrating Digital PR strategy

⭐ Making an impact

⭐ Tools and tips

⭐ Telling a great story

⭐ Ideation and AI

⭐ Podcasting

14:10 – 14:50 – Rowan Payne, Account Manager at eComOne: Mastering Meta Ads to Outperform Competitors and Drive Massive Sales This Black Friday

He will cover:

⭐ Wider application and Meta Ads strategy

⭐ Tools and Tips

⭐ Autonomy of a great Ad

⭐ Examples of awful Ads

14:50 – 15:30 – Burc Tanir, CEO of Prisync: Understand How Dynamic and Competitor Pricing Can be Transformational for Your Business

15:30 – 16:00 – All speakers: Ask the expert panel any questions about your eCommerce marketing

Sponsored by the team at Prisync, a dynamic and competitor pricing software.

Lunch and refreshments are provided throughout the day. You won’t want to miss it!

*Please note there is a £19.99 sign up fee. This is refunded as soon as you attend or let carrianne@ecomone.com know you can’t make it.

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Mosaic Digital Hub
Thomas Parker House, Silver St
Lincoln, LN2 1DY United Kingdom
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01522 437111
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Carrianne Dukes
01522 437246
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