Google Universal Analytics Backup
With all Universal Analytics data being slated for permanent deletion in July 2024, take control and retain access to your historic analytics data into the future with our Universal Analytics backup solution. With our service, you’ll be able to retain your 2022 website data as a point of comparison through our easy to navigate reports which closely resemble the old Universal Analytics interface.
Universal Analytics Backup
Standard Reports
Backup containing 12 months of UA data from the following reports
Acquisition -> Source / Medium report
Behaviour -> Site Content -> Landing Pages report
Conversions -> Goals -> Overview report
Conversions -> eCommerce -> Product Performance report
Access to a Looker Studio report with a replica of the above UA reports
Access to raw CSV files containing your data
£495-£795
Based on site traffic
Order now for delivery on Tuesday, 14th May
VIP Reports
Backup containing 12 months of UA data from all the standard reports plus:
Audience -> Demographics report
Geo -> Location report
Behaviour -> New vs. Returning report
Technology -> Browser & OS report
Acquisition -> Source / Medium & Campaign report
Behaviour -> Site Content -> Exit Pages report
Conversions -> eCommerce -> Transactions
Access to a Looker Studio report with a replica of the above UA reports
Access to raw CSV files containing your data
£995-£1,995
Based on site traffic
Order now for delivery on Thursday, 23rd May
How it works
Step 1
We will request access to your Universal Analytics property to begin backing up your data for the 12 month period you selected during the checkout process. As part of this step, we'll pull a backup of your Universal Analytics data to complete the reports for your chosen tier.
Step 2
We will create Google Looker Studio reports to act as a replica of the Universal Analytics interface. (Please note that for high traffic sites we may need to threshold some metrics to allow for the full 12 months to be backed up, for example, removing landing pages with fewer than 10 daily sessions from the report data).
Step 3
We will deliver you both a link to a Looker Studio report which you will be able to use to access a replica of the Universal Analytics interface and interact with your data, as well as CSV files containing the raw data behind the reports which you can download as an additional backup.
What We'll Deliver
A Looker Studio link which will provide an interface anyone familiar with the old Universal Analytics will immediately recognise. This will act as your dashboard to interact with your backed up UA reports in a user friendly way, allowing for quick and easy comparison with your GA4 data.
We will also deliver you raw CSV files containing the backed up Universal Analytics data that powers the Looker Studio reports. This way, you’ll fully own your UA data and will be able to store it for future reference, use it within your own spreadsheets, or import it into any other compatible tools you’d like to use.
Frequently Asked Questions
Go to one of your reports in Universal Analytics that shows session totals (for example, Acquisition -> All Traffic -> Source/Medium) and adjust the date range to a typical month when your Universal Analytics property was still processing data (for example, November 2022). Your total in the Sessions column will indicate which Site Traffic Level to choose at checkout.
We will back up 12 months of your Universal Analytics data.
We use Looker Studio to present your backed up Universal Analytics reports. As a result, your reports will continue to be accessible as long as Google do not sunset this product in the future. We also provide you with CSV copies of your backed up data, which you can store indefinitely.
Yes, at checkout you’ll have the option to select the 12 month period you’d like us to back up. For example, if your GA4 property started tracking data in May 2023, we can back up your UA data from May 2022 to May 2023 to give you a full year of historic data prior to GA4.
No, once we deliver your backups, there are no ongoing monthly costs.
Yes, if there’s a specific report you’d like us to create for you, we can offer this as a bespoke project. Please contact us with details of the report you’d like us to back up for more info.
Accelerate Your Online Growth With SEO, PPC, Digital PR and CVO
Accelerate Your Online Growth With SEO, PPC, Digital PR and CVO