Explore Your Data With Google Analytics
Having trust in your data is paramount. Whether it’s informing your Google Ads bidding or where to optimise your website, having Google Analytics data you can trust is vital.
If you’re unsure whether your GA4 data is accurately being tracked, or if you’re worried that revenue might be getting attributed to the wrong source, our GA4 audit can highlight any issues, and provide you with next steps or briefs to take to your web developers to resolve them.
Google Analytics Audit
GA4 Audit
Checking attribution accuracy
Checking for any rogue referrals
Confirming checkout/conversion data is being correctly passed
Checking site search info is being passed (if applicable)
Checking PPC campaign info is being tracked
Checking landing pages are correctly tracking
Auditing the GA4 property for any other issues
Advice on any additional events that could be tracked
£1,495
Order now for delivery on Tuesday, 14th May
How it works
Step 1
We will request access to your GA4 property and any relevant Google Tag Manager containers. If present, we’ll also request access to your Universal Analytics property to use as another point of comparison.
Step 2
We’ll carry out our full audit of your GA4 property to identify any issues with the setup. We’ll also place some test transactions/conversions through your live website to identify any attribution issues.
Step 3
Any issues that we identify are broken down into a clear set of actionable steps, including any instructions/briefs for your web developers for any issues requiring code changes to your website.
What We'll Deliver
Your Google Analytics audit will be presented as a document outlining the checks that we’ve made on your account, which ones have successfully passed, areas where improvements can be made to improve the data that’s available in the property, and any issues that we’ve identified.
In situations where we identify a problem we’ll provide jargon-free, easy to understand instructions on what the root cause of the issue is, as well as clear steps for either your team or your web developers to implement in order to fix it.
Frequently Asked Questions
If you’re not confident that your GA4 data is accurate, or if you’ve got doubts that it was not properly configured when you switched from Universal Analytics, our audit can give you peace of mind and identify any problems.
We have worked on a wide range of eCommerce platforms and tech stacks. If your site is running on a bespoke platform, we can still carry out an audit of the GA4 configuration.
In some cases, GA4 issues can be fixed or improvements to the setup can be made within the property itself. In these instances, we’ll advise you of the changes we’ve made and the issues that it has resolved. We can also provide instructions on how to resolve any issues requiring changes to your GTM container. For any issues requiring code changes to your website, we’ll provide instructions which can be used as a brief for your web developers.
Accelerate Your Online Growth With SEO, PPC, Digital PR and CVO
Accelerate Your Online Growth With SEO, PPC, Digital PR and CVO