Be part of the conversation, as it happens.
Newsjacking and reactive PR is all about jumping into a relevant discussion as it happens. It’s a quick way for you to win links to increase your brand awareness and increase your sales.
Having a spokesperson for your brand comment on trending topics will get you links on leading publications and the news. It’s important that your expert will be willing to share their opinions on a topic and still represent your business in a positive way.
If something breaks in the news, it’s imperative that we work together quickly to craft a comment for a chance of a successful placement.
Newsjacking is part of our Digital PR offering. Combine this tactic with PR campaigns and outreach for maximum exposure across the web.