What is good for a user is equally good for Google. Google monitors your top metrics which include:
This presents a catch-22 to many SEO campaigns. The biggest mission we have is to increase traffic. When people think of SEO they think of rankings and traffic.
Rankings and traffic do not ensure conversion. A tailored journey through your website is what every user now arrives expecting whether they are conscious of their high expectations or not!
Conversion is a marriage of so many parts. If we send lots of users to your site but your site is not strong enough to convert them then we are just going to stack up bad metrics with Google. That, in turn, leads to rankings falling and less traffic hitting your site. The best approach is to start slow. If we send a little traffic to your website but it does not convert then you are instantly telling Google that your users are not happy enough to follow through their initial intent.
Intent is a key term when it comes to user experience. A user intends to:
That is a four-stage process and good user experience looks at each stage in turn. We use powerful user journey tracking software and can also carry out independent user testing. This gives us a clear oversight on how well your website is performing.
Once you can be sure that the small portion of traffic hitting your website is being satisfied by each intention throughout their journey, you will start sending positive metrics back to Google. Then, and only then, is it time to start ramping up that traffic.
As with most things in life it is about quality over quantity. Once you have quality it then shifts its focus and becomes quantity.
Make sure you are ready to meet their expectations by letting us carry out some comprehensive user testing & analysis for you.