It is one of those things that every SEO worth their name will check first. It is also one of the things that we talk about every chance we get. For good reason!
It is the easiest thing to check and has huge implications for User Experience which means it also has huge implications for your search marketing as well.
Make sure people are not bouncing off your site frustrated by its speed.
“How fast your website loads is critical but often a completely ignored element in any online business and that includes search marketing and search engine optimisation. And that includes page load times on mobile devices: The average time it takes to fully load a mobile landing page is 22 seconds, according to a new analysis. Yet 53% of visits are abandoned if a mobile site takes longer than three seconds to load. That’s a big problem.” Google