Dedicated Account Manager
Dedicated Account Manager
You will be assigned a Google Qualified Account Manager responsible for your campaigns.
Return On Investment
Our approach to Google Search management is centred on improving ROI and generating revenue.
Verified Google Premier Partner
We are a Premier Google Partner meaning greater access to Google personnel & support.
Detailed Monthly Reporting
You will receive a detailed breakdown of work carried out and completed alongside the raw data.
Our team are constantly upskilling with new innovative ways of optimising your eCommerce campaigns.
Sophisticated Account Structure
1000s of products on your store needing Search Ads, no problem with our automation suite.
The effectiveness of any set of Search Ads will be constantly shifting due to changes in keyword search volume, competitor actions, and the impact of new advertising features introduced by Google. When search campaigns are not managed (or not managed properly), costs can spiral and opportunities to exploit high performing Ads and keywords will be lost. It is essential to methodically review, adjust and expand your campaigns to outperform competitors and generate the best results from Google Search.
There are few reasons our Search Management sets us apart:
We work to a sophisticated management routine, where we monitor over 175 items within your search campaigns. Our management framework is split into tasks completed on a weekly, bi-weekly, and monthly basis; so all areas of your account are thoroughly reviewed and optimised every month.
Working closely with our clients has been invaluable in creating successful search campaigns. Our clients’ unique insights have significantly benefited our work; particularly regarding customer demographics, how seasonality affect sales, and the USPs which are most important to emphasise. We encourage bi-weekly meetings to discuss these insights and for us to report on campaign performance.
In addition to manual routines, we use automation for certain bid adjustments and reporting. We create custom scripts for each client, to make incremental bid adjustments when certain conditions are met; and send us an alert if there are significant changes in your account. This make it possible to make thousands of small bid adjustments throughout an account several times a week. These adjustments supplement the manual routines and provide invaluable assistance in optimising the campaigns.
Our offer includes creating individual Search Ads and keywords for every product on your online store. This enables specific Ads to trigger from relevant search terms – and these Ads link to corresponding product pages. Since adopting this approach we have been able to radically improve conversion rates and ROAS for our clients.