Client Focused
Google Ads Remarketing Strategy
Remarketing is a winning tactic to re-engage people who leave your site without purchasing.
Lets get started...Our Remarketing is delivered by our skilled PPC team:
We work with you to establish a relevant on brand campaign.
Data Driven Setup
Bespoke campaigns will be created for key landing pages to reach out to engaged audiences.
Facebook & Google Focus
The core platforms in any remarketing campaign, that's where your audience waits.
Google Premier Partners
A fully certified team consistently hitting performance requirements.
Top 30 Growth Agency
We were recognised for our innovation in 2017 by Google's Top 30 growth agencies nod.
Experienced Account Management
Your campaigns will have weekly, bi-weekly and monthly monitoring by experienced eyes.
What is Remarketing?
Remarketing Ads are a crucial part of PPC campaign management. The average customer will now visit a website several times before making a purchase. Before making a purchase, that customer is likely to view several other websites, to compare price and customer service. We have seen that customers who have already visited a website, are much more likely to buy from it than those who are visiting for the first time.
How Effective is Remarketing?
Remarketing is vital for any eCommerce business, typically responsible for a quarter of conversion value in the account. Return on Ad Spend for a remarketing click is generally significantly greater than an ordinary click.
Are You Missing Out?
A successful remarketing strategy usually makes or breaks an Ad campaign - Schedule a call with of our team to see how we might be able to help?
Lets get started...Bid Adjustments
Find out about the different types of remarketing audiences and adjustments.
Benefits of Remarketing Bid Adjustments
With remarketing bid adjustments, we are able to group visitors into different categories (such as checkout abandoners, recent visitors and past purchasers) – and set different bids, based on the group’s conversion rate. For the groups with the highest conversion rates, we usually significantly increase our normal bids – to give our Ads the best chance of showing to these high-value potential customers.
What Are The Different Remarketing Audiences
We create bespoke remarketing audiences and adjustments for different clients – and might have as many as 30 types of remarketing audiences. A standard set of remarketing audiences include:
- Time-based remarketing, e.g. people who visited your website but didn’t convert within the last 7 days
- Past converters
- People who entered your checkout but didn’t buy
Display Remarketing Campaigns
Alongside bid adjustments for search and shopping, we also offer display remarketing. The most common type of display Ads are banners – which will often appear in the margins of websites of the Google Partner websites. Banner Ads often have a bad reputation, as people feel they are “stalked” by the Ads. However, when used correctly – they can be a very powerful tool. When banner Ads are used in moderation and offer a specific offer – such as a unique deal or discount – they can be a great asset to your campaigns.
Are You Missing Out?
A successful remarketing strategy usually makes or breaks an Ad campaign - Schedule a call with of our team to see how we might be able to help?
Lets get started...eCommerce Resources
Google Shopping Webinar
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Click HereeCommerce Podcast
Weekly eCommerce episodes. Increase your sales today!
Click HereGoogle Shopping Guide
The 80:20 Approach to Managing Your Google Shopping campaigns
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