The key to long term growth? Putting time and effort into retaining your customers.
Focusing your time on constant acquisition tactics will not only exhaust you, but cost your business dearly. The saying is true, it is far cheaper to retain customers than win new ones.
So, incorporate retention tactics into your business plan. Delight and personalise the customer experience to keep them coming back.
It’s time to increase the customer lifetime value by implementing Theo’s insights and actionable tips in this week’s eCom@One podcast.
In this episode, Theo Roberts, Account Manager here at eComOne, shares how every eCommerce brand can leverage online tactics to retain their customers for years to come. From working with Sony Music Entertainment to scaling seven and eight figure brands, Theo knows a thing or two about customer value optimisation (CVO).
Throughout this discussion, Theo sheds light on the importance of nurturing existing customers and optimising customer value in the competitive world of eCommerce. They delve into strategies for customer retention, the potential of AI technology in revolutionising automation and CVO strategies and the significance of tailored messaging to enhance the shopping experience.
Listen to this episode as they explore takeaways from Theo’s journey and his insights into CVO, email marketing, and the integration of SEO to drive traffic and improve digital marketing. Stay tuned for valuable insights and practical strategies to elevate your eCommerce game.
3:37 – Working with the stars. From working in a media agency to becoming a teacher to working for eComOne
07:48 – CVO, email, and customer data in context of implementing tactics
12:02 – Segment customers for targeted marketing based on their purchase history
14:13 – Increasing customer lifetime value
21:56 – Using overlays for targeted messages based on customer reviews – positive and negative
23:14 – Summarising the text: Discussing successful email marketing campaigns and the importance of a human element and emotional appeal in reaching customers
27:37 – The importance of investing in deep customer segmentation and nurturing existing customers through marketing automation with Klaviyo
32:52 – The impact of personalised messaging and added value in purchasing decisions
36:24 – Using AI for business growth, open with clients, invest in tech and AI, and convince others to adopt AI
38:20 – Analysing open rates; targeting engaged audiences for campaign success.
40:24 – Flows and automations to scale your email efforts
44:03 – Emphasise emotional connection with customers through product benefits
45:00 – Book recommendation