Do you feel that you are banging your head against a brick wall when it comes to Digital PR? You are not alone.
It’s a marketing tactic that is often misunderstood by marketing professionals due to a lack of experience in this field in general.
Done correctly, it can be a real solid revenue generator for your business. It’s not just a crisis management tool anymore. It’s both a brand and performance based marketing tactic.
That’s why we had to have Thea Chippendale back on the podcast to share all. And she doesn’t sugarcoat it. It’s a challenging industry, but with the right strategy in place, it will grow your business.
In this episode, Thea Chippendale shares her untraditional career journey and how going viral has led her to running her own Digital PR freelancing business, TLC Freelance. During her time at Rise at Seven and MediaVision, Thea has worked on global brand accounts, from the likes of Misguided, New Look and PrettyLittleThing to Moss Bros, MyProtein and SpaSeekers. She has learned a thing or two about what works for effective Digital PR.
Listen to this episode to find out how you can leverage creative PR, thought leadership, product PR and reactive PR to create campaigns that achieve your marketing KPIs. Struggling to get heard in the journalist inbox? Don’t worry. Thea shares her insider tips to help you form relationships and deliver a personalised approach with journalists to get your story covered.
There’s no better way to learn Digital PR than through a real life campaign. So, Thea steps through her favourite project with an enterprise personalised jewellery client. She shares exactly what she did and how she changed her approach mid way through the project.
It’s time to focus on the future. Is TikTok or Google the leading search engine? Find out how human behaviour is changing and what that means for your business.
Tools, insights, actionable tips and expertise. This podcast episode is one with real value to help you utilise the power and influence of Digital PR as part of your eCommerce strategy. Listen now!
01:58 – From going viral to Rise at Seven to freelancing for some of the biggest eCom brands in the world
06:30 – How brands can leverage creative PR
09:17 – Utilising thought leadership
13:51 Lost art: Journalists lack personal relationships with PR professionals. How to use a personalised approach
15:58 – Building relationships with journalists and how to do it. Some love personal, others prefer professional. Balancing communication expectations with journalists
18:54 – Thea’s favourite PR campaign with a mid-range personalised jewellery client
22:02 – How to make a journalist look good so the publish your PR story
28:21 – eCommerce clients need flexible strategies for success
31:51 – Businesses must consider the benefits of different strategies, such as product PR and reactive PR, to increase sales and establish expertise
36:44 – Google vs TikTok for the winning Search Engine? Behaviour is changing and what that means for your business
38:17 – Using tools to track accurate data
41:31 – Book recommendation