AI…Alt tags…rankings, so much going on in the world of SEO.
Organic marketing is commonly known as a very powerful channel yet so many eCommerce companies don’t implement the right strategy. At no fault of their own, SEO is often viewed as a dark art that only the few and mighty can master, but this simply isn’t the case.
This podcast episode clears all the mystery surrounding SEO to help you create a consistent revenue stream for your online business.
Skye Tunks is the Senior Growth Manager here at eComOne. Her main focus is helping eCommerce businesses thrive online from SEO. She excels in crafting effective growth strategies for clients and ensuring that the entire team is aligned with the plan.
With a strong emphasis on data-driven decision marketing, Skye leverages various strategies to drive client growth and achieve measurable results from their organic marketing.
In this podcast, Skye divulges our proven SEO strategies, going into detail about our CATalyst framework, a tactic that has increased the quantity and quality of traffic for many clients, therefore increasing their revenue.
Find out how the economic uncertainty in the eCommerce industry has been impacted post-covid. Tune in to this episode for actionable insights, tools and trends that you can use to shape your strategy for profit in 2024.
0:51 – Skye’s eCommerce career journey
3:17 – Post COVID-19 impact on online sales and strategies and advice to cope with the economic uncertainty
09:35 – Lack of data analysis is a strategy mistake. Google Analytics, Google Search Console, and Microsoft Clarity are recommended tools
11:54 – SEO forecasting is a new way to predict business growth based on data. It helps show the impact of SEO investment on future performance. How Skye deals with client communication
14:16 – Our SEO framework that we recommended implementing is FAQs for better search results and featured snippets. Internal linking also helps inform customers and build trust. Client case study
16:54 – Keep up with trends, network with others in the industry, use Google Trends, prioritise user experience and be aware of the growing trend of convenience in online shopping
20:01 – Success to client relationships
24:00 – Book recommendation