Podcast Overview
Say hello to sustainable, everyday, essential cleaning products.
Say hello to Seep.
They believe that everyone should be able to carry out their household chores without hurting the planet. Humans spend £5bn every year making their homes clean, but most of the products that people are using aren’t.
It’s time for an appealing alternative to polluting plastic products.
Silvia Sygrist
A brand on a pioneering mission to eliminate one billion plastic cleaning tools from landfills by 2030.
In this episode, Richard is joined by Sylvia Sigrist, Head of Marketing at Seep, a plastic free and biodegradable household green cleaning business. Listen to this podcast as Sylvia shares her incredible journey from working with multinationals to thriving in startups and her strategies that propelled Seep’s impressive growth.
From leveraging digital marketing to building a dedicated online community, they explore the keys to balancing retail expansion with sustainable goals. Plus, they discuss the challenges and triumphs of running an eCommerce brand in a competitive market.
Don’t miss out on valuable insights and practical advice that can help your business shine. And be sure to stick around for a special discount offer on SEEP products. Subscribe now and stay tuned for an inspiring conversation!
Topics Covered:
00:00 – Silvia’s experience in eCommerce
05:18 – Appreciation for well-packaged delivery aligning ethos
07:32 – Young brand breaking into competitive eco market
10:30 – Strong social following and loyal customer base advantage
12:41 – Sylvia, branding process lengthy, working with agency
16:05 – Investing in creative testing, social channels and influencer gifting
21:56 – Customer-generated content lacks quality for advertisements
23:02 – Small influencers support small businesses and great content collaboration
26:53 – Shifting from a points-based loyalty to referral program
30:55 – Discussing AB testing, segmentation and results in marketing
35:01 – Multichannel strategy and growth pose significant challenges
36:41 – How to focus on priorities
39:23 – Excited about brand success and book recommendations