Are you currently stuck? Got a million and one plugins and a disjointed tech stack? If the answer is yes, this podcast will help you.
BigCommerce is simplifying eCommerce growth for enterprise brands. Helping them scale and deliver a unified customer experience across all of their digital channels.
Not only does Sam touch on B2C commerce, but the future and essentials of B2B too. You don’t want to miss this one to hear actual insights from somebody who lives and breathes eCom.
In this episode, Sam Jackson joins Richard to take a deep dive into the capabilities of one of the biggest eCommerce platforms in the world, BigCommerce. As the Associate Partner Growth Manager at this tech software, Sam has years of experience and insights in the world of eCommerce that he shares on this podcast.
Listen to find out the importance of global expansion and ways you can navigate this change to minimise the risks and reap the rewards.Sam also shares how to know when it’s right to replatform, the challenges and how to choose the right platform for your growth plans.
It’s time to stop burning money with your Google Shopping Ads and use a data management tool, such as Feedonomics, to utilise custom labels and optimisations to improve your return. Sam shares insights into optimising your UX, utilising the efficiency of AI and the exciting developments in BigCommerce’s roadmap.
Get ready for an episode full of insight from a human with a passion for the world of eCommerce, who works at a tech business that services thousands of eCommerce brands to scale their business. Tips, expertise and advice. Enjoy listening to the eCom@One With Richard Hill Podcast.
01:49 – Sam’s career journey that led him to work at BigCommerce
03:42 – How Sam develops partnerships for growth and fosters collaboration without competition
09:42 – Time to take AI seriously when budgets get tight
12:23 – Go-to-market
15:09 – Reducing manual work with automated product descriptions
17:44 – Common identifiers for considering replatforming in terms of growth and your eCommerce journey
22:22 – Examining various factors: time frame, store vs website focus, expansion into multiple countries, technology partnerships, and presence on Amazon.
25:30 – The importance of seeking advice from experienced individuals and attending industry events for professional growth
28:54 – Global expansion and how BigCommerce helps with this
34:37 – Utilising Feed management softwares, Feedonomics, to save time and improve the performance of your Ads
39:27 – Adding Custom labels in Merchant Center for a competitive advantage
41:51 – Meeting consumer demands with the UX of your website for B2B success
46:28 – Growing eCommerce success, seamless offline-online transition with BigCommerce
49:32 – Composable commerce empowers brands to decouple backend and frontend, making it accessible and attractive for merchants. Exciting developments coming soon.
51:58 – Book recommendation