Social Advertising is a channel that is commonly misunderstood and undervalued.
People often get stuck and don’t know what to do next when they hit a plateau. This is a common theme when prospects come to us.
But, don’t fret. On this week’s podcast, Rowan answers all the burning questions when it comes to Meta and TikTok Advertising.
Rowan Payne, Account Manager here at eComOne, takes us on a deep dive into the world of Meta and TikTok Advertising. He has worked for agencies since leaving University and has helped six and seven-figure companies in all industries scale their business with hyper-creative Ad campaigns.
In this podcast, Rowan shares insights on the importance of collecting data in a privacy compliant manner and turning it into actionable information that moves the needle in the right direction. He delves into the realm of contextual and behavioral Advertising, giving us valuable tips and examples of how targeting users’ preferences and contextual history can enhance your marketing efforts.
Rowan discusses the use of augmented and virtual reality in Advertising and the challenges of jumping into newer platforms like TikTok. Black Friday is right around the corner, do you have your tactics in place yet? This podcast will help you with that too. Oh, and find out the biggest risk in Social Advertising.
It’s time to be innovative, proactive and inquisitive with your Ad campaigns. You need to really understand the psychology of your audience to drive results with this channel. So get ready to dive deep into the world of privacy, content, AI and budget allocation with Ads.
Let’s kick off this episode of eCom@One with Richard Hill and our guest, Rowan Payne!
00:59 – Theatre to marketing, Rowan’s career journey to date
5:09 – The importance of targeting and creativity in Ads and when to adjust budgets
6:38 – There is no definitive way to know when to switch platforms or allocate budget, but one indicator is when growth plateaus. Understand where your target audience is before adopting new platforms. TikTok is a great opportunity for cosmetic and apparel brands targeting the 18-35 age group
12:07 – Innovation and active engagement are crucial in Advertising. Spending time and effort on new strategies is vital for success
18:43 – Augmented and virtual reality are being used in marketing campaigns, particularly on platforms like Snapchat and TikTok. Nike’s success with this tactic discussed
23:34 – Live selling
25:25 – The biggest risk in Social Advertising
30:01 – AI is advancing rapidly, leading to the creation of intelligent and dynamic campaigns. The advantage plus campaign and dynamic product Ads are becoming increasingly powerful
31:55 -Testing new things like Clubhouse, AI, and augmented AI for eCommerce brands
37:46 – Book recommendation