Is AI coming to steal your job?
AI is everywhere. Suddenly there are a million and one experts in ChatGPT with it still being relatively new to the market. How does that work?
Richard Harris is an eCommerce expert that has spent years understanding and analysing data. He joins us on this week’s podcast to chat about all things AI and how it is changing the industry.
Richard Harris is the CEO and Founder of Black Crow AI, a software that helps companies of all sizes improve profitability with the power of machine-learned prediction. They empower eCommerce brand growth by unlocking the hidden value in the customer data they already own.
Richard discusses the impact of machine learning and AI on the eCommerce industry. They delve into the various ways AI is being utilised and the concept of “unleveling the playing field.” The discussion includes the importance of customer acquisition and data quality, as well as the potential downsides and benefits of automating creative tasks like copywriting and photography.
He emphasises the value of 1st party data and the impact of recent privacy laws and policies. They also touch on the hype around AI and the importance of using it in a unique and smart way to gain an advantage. This episode is a must-listen for anyone interested in the future of eCommerce and its integration with machine learning and AI.
1:33 – How Richard entered the world of AI and eCommerce
3:41 – AI generates magic, but predictions are powerful.
6:16 – How AI is transforming the eCommerce industry
10:13 – Accessible tech levels playing field, input differentiator.
14:02 – Unlocking the value of data
14:52 – How privacy changes have impacted email marketing
18:45 – Opt-in rates impact revenue significantly.
20:31 – Biggest impact of brand p&ls and how AI plays a part
22:01 – Meta and AI
24:50 – Future job market and how it will be impacted by AI
26:36 – Clients embracing AI for copy creation.
29:34 – Next 12 months in AI
31:09 – AI advertising levels playing field, advantage plus.
32:34 – Rich data for effective brand management.
33:20 – Book recommendation – Traction