A lack of investment in technical SEO will hinder a website’s performance, even with out-of-the-box solutions like Shopify. Data science can help brands set up systems for social monitoring and analysis to gain a competitive edge.
Data science helps eCommerce stores understand their customers better and incorporate data into their whole eCommerce strategy.
Utilising data science makes enterprise brands more competitive in the market. It is absolutely critical that all businesses prioritise tasks based on commercial return. Find out how in this podcast!
Lazarina Stoy is a SEO and Data Science Consultant. As a self-confessed analytics geek, she spends her days analysing to find new ways to make things more efficient.
Lazarina shares her insights on how to use data science to improve SEO strategies for eCommerce sites. She emphasises the importance of understanding user intent and various data analytics tools such as, Search Console and Google Analytics.
Find out the common SEO mistakes that cost businesses time and money, how to stay ahead of the constant updates and advancements and her predictions for the future of SEO. Of course, we couldn’t do an SEO and data podcast without mentioning AI. Lazarina touches on the history of AI and how the current hype could lead to an “AI winter”.
Tune in to this episode to learn more about incorporating data science into eCommerce and SEO strategy to gain a competitive advantage.
00:04 – Lazarina discusses data science techniques
4:46 – Find out how data science improves eCommerce SEO strategy
9:41 – Approaches for keyword analysis and content strategy
14:51 – Deep dive needed for effective SEO strategy
16:03 – Common eCommerce mistakes: lack of categories/tags
22:02 – Prioritize commercial return, fix basic mistakes, optimize naming
24:01 – Use data science to improve SEO strategy
31:20 – GPT not recommended. Use ChatGPT for coding
35:14 – SEO complexity requires expertise and adaptation
37:48 – Automate tasks, use Google tools, try SEMrush
43:15 – AI development comes in cycles with hype
45:42 – Book recommendation: Elements of Data Strategy