Creating a business that is responsible for over 180 staff from an idea in the bedroom sounds like a Netflix documentary.
But, this is how SO many businesses come together. And that’s exactly the origin story of Bird and Blend Tea.
They aren’t just the PG Tips of the world. They host flavours that tickle the taste buds such as MojiTEA, Strawberry Lemonade and our favourite, Morning Kick!
Delicious flavours with health benefits, a business with purpose with sustainability and people at their core and ambitious Business Owners, this podcast covers a whole host of topics. Listen now!
Krisi Smith and Mike Turner
In this episode Krisi Smith and Mike Turner, Founders of Bird and Blend Tea, share their mission as a purpose-driven company that focuses on sustainability and making an impact.They are a B Corp Certified, independent, award winning company that have a goal of spreading happiness around the world with their selection of delicious teas.
They have built their multi-million pound company from the ground up, starting from their bedroom to selling their product at markets to operating an online store, 180+ staff and 17 stores (and counting!). Krisi and Mike keep people and the planet at the forefront of their decision making, which is why Bird and Blend is leading the way in tea innovation!
Mike and Krisi join Richard on the podcast to discuss the rollercoaster journey of building their business from an idea to a thriving omnichannel store, how they navigate the constant challenges in the world of eCommerce and why they became B Corp Certified.
With over 100 specialist teas, they give you an insight into their product offering and how they keep things fresh and tasting fruity. Are you wondering if a subscription based model is for you? Listen to their experience so you can make informed decisions on this pricing method.
Find out how they approach customer segmentation, marketing and the immersive in-store experiences to keep customers coming back, From sustainability to business ownership, Krisi and Mike play to their strengths to keep this business thriving. A real story of a product and business with purpose. No greenwashing, just pure heart.
00:07 – The journey of Bird and Blend Tea
05:22 – Their partnership over the past 15 years
08:59 – Achieving B Corp Certified Status & Sustainability efforts
14:16 – Monitoring customer retention and feedback for improvement
18:02 – Early self-taught, now specialist-led omnichannel ecommerce expansion
22:23 – Focusing on segmentation, scalability, and personalised marketing
24:12 – Rapid growth in marketing team and strategy
28:05 – Creating an immersive in-store experience
31:57 – Emphasise USP, attract customers and offer subscriptions
33:42 – Online subscription requires strong brand connection and marketing
37:14 – Challenges with subscription businesses and customer retention
40:37 – Navigating the US and UK market and the disruption of lockdown
42:57 – eCommerce growth led to operational challenges.
48:46 – Book recommendation