eCommerce Podcast

Our podcast is raw, honest and damn right insightful, as we chat to some of the best minds in eCommerce

Hosted by Richard Hill

Ep 54:
Jim Herbert:
How Small Changes Can Make the Biggest Differences When Growing Your Online Store

This week we’re super excited to introduce ‘King of the Nerds’, Jim Herbert (his words not ours!). Jim has worked in the tech and eCommerce space for over 20 years and for the last 10 months has been working for BigCommerce as their Vice President and General Manager EMEA. 

In this episode we discuss the benefits BigCommerce can bring to your store and how they compare with Shopify, how to find the balance between having a seamless shopping experience and staying true to your brand, as well as what you can do to evaluate your user journey and what needs to be done to improve it. 

Are you keen to find out more about how your current store experience could be holding back your growth, and what you can do to fix it? Of course you are! Tune in and take note of some of the fantastic advice Jim has to offer.

eCom@One presents

Jim Herbert

Jim is the Vice President and General Manager EMEA at BigCommerce. Having spent more than 20 years working in digital strategy, eCommerce and in the tech industry, Jim brings a wealth of knowledge to this episode. 

Technology has always been his passion and since studying Computer Science at university back in the early 90’s, he has since taken on a variety of roles within the industry, as well as running his own eCommerce agency until 2015. 

In this episode, we talk about the main benefits of BigCommerce and opinions on other similar platforms like Shopify, the common mistakes he sees stores make when they’re trying to grow and what you can do to avoid them. Jim also gives some great insight into how to better understand your customer journey and how that understanding can inform better decisions, as well as how simple changes to your checkout experience can drive more sales. 

If you’re an eCommerce store owner using one of the big eCommerce platforms like BigCommerce or Shopify, listen in for some great practical advice you can start implementing to boost your website performance. 

Topics Covered:

01:25 – How Jim became the Vice President at BigCommerce

05:56 – BigCommerce vs. Shopify

11:21 – Mistakes eCommerce stores keep making (and how to avoid them!)

16:32 – How to improve your checkout experience

19:10 – How to improve your website’s UX

22:41 – How to better understand your user journey

25:51 – Tools that boost your website performance

31:01 – How can brands create an omnichannel experience?

35:41 – Where to keep up with the latest trends

38:04 – Book recommendation 

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