Are authentic creators taking over the influencer world? YES!
That’s why Jamie-LeeCosmetics is such a huge success on TikTok. She has created a page where her customers can get to know the real human behind the brand.
It’s honest, it’s raw and it’s god damn engaging.
From witty content, Jamie-Lee has cultivated a hugely successful online brand selling beauty products.She shares how YOU can have financial success from this channel too!
Jamie-Lee Watts is the Co-Founder of JamieLeeCosmetics, an eCommerce beauty brand that leverages the influence of social media to grow her business. She has taken the TikTok world by storm, using live sessions to not only showcase her passion for cosmetics but also to sell a significant amount of products.
In this episode, we dive deep into her journey of launching a brand on TikTok and the process of running a live show every day. Plus, Jamie-Lee shares some invaluable tips for implementing the TikTok shop into your own brand.
From personal anecdotes to the power of authenticity, this episode is filled with inspiration and practical advice for all eCommerce creators. So, if you are interested in making TikTok a profitable channel for you, sit back, relax and listen to this podcast episode.
3:05 – The USP of TikTok, authentic live selling social media platform with a personalised approach
6:57 – QVC-like, COVID boredom leads to TV shopping.
9:00 – Schedule live events on TikTok for engagement
11:03 – Challenge: trolls, self-doubt, putting yourself out there
17:57 – Diverse brands thrive on TikTok shop
21:58 – Advice for non-clothing/makeup sellers: barbecues, radiators, shoes.
25:46 – “Just be yourself when running a brand.”
29:16 – Book recommendation