You can write the catchiest, attention grabbing, value adding subject line in the world. But, if your emails end up in spam, you are in trouble.
Email deliverability is absolutely critical for the success of your email strategy. So, don’t get it wrong.
Steal your customers’ attention and boost your revenue with an email marketing strategy that would make your competitors shake.
Israa Alrawi is an Ecom Lifecycle and Growth Marketing Manager at The Winbox. After scaling her eCommerce business, she found her passion in the world of email marketing. She has now driven £50+million in revenue and increased customer retention by 30% during her time at the agency!
In this podcast, Israa chats about email deliverability and winning the inbox, her pivotable career moment, how she became profitable from day 1 with her eCommerce store and three best practices when it comes to email marketing.
Find out where people are going wrong with their email strategy by listening to this episode. Don’t let your emails go to spam!
00:43 – Why she jumped from her stable government job to eCommerce and email marketing
13:40 – Talking to customers, not big brands
14:00 – Email marketing mistakes
21:04 – Test and check your templates and competitors
24:23 – Tips for Email Marketing: Setup DNS, establish email cadence, prioritise list
29:23 – Use a matching domain name for email sender
32:32 – Deliverability critical, start Q4 preparation now
35:39 – Book recommendation
38:15 – Website offers consulting, audits & educational content