Need to boost your eCommerce brand’s visibility? Look no further!
We have only gone and chatted to Erika Varangouli, Head of SEO Branding at SEM Rush, on this week’s podcast to find out the answer to this and more.
It’s time to explore how to own the top Google search results, drive website traffic, and build trust signals.
Tune it to level up your SEO game right now.
In this episode, Erika Varangouli, Head of SEO Branding at SEM Rush, joins Richard Hill on the eCom@One podcast to discuss building a brand with eCommerce SEO. Erika has over 15 years of writing and editing experience, from working at a media business to agencies, she is now responsible for growing the legacy of one the biggest SEO tools out there.
Listen to this podcast episode to learn the right approach to your SEO strategy and AI. Erika shares her expertise on three key areas every eCommerce company must consider for success. She also discusses how to win the budget for SEO when money and resources are tight. Hint, it’s all about proving concepts through bite-size projects.
Working at one of the most used SEO tools in the industry, Erika has an untold advantage that she shares with Richard. So tune in to find out how to get the most out of this revolutionary tool to skyrocket your online sales.
0:30 – Erika’s journey in eCommerce, from agency side to Head of SEO branding at SEMRush
4:52 – Tools for marketing success
8:33 – Ad spend triples from 2019 to now
9:58 – Buying behaviour shift, mobile first and how to optimise for that
17:07 – Accessible AI tools transform SEO and marketing
20:42 – Leveraging and using AI efficiently, don’t just copy-paste
24:43 – Importance of technical setup for website success
27:58 – Global commerce breeds mistrust amid online shopping
32:07 – Optimising brand term visibility, trusted reviews, managing out-of-stock products
33:51 -The biggest most damaging Black Friday mistake brands make
38:20 – Collaborate and add value to build your brand
40:18 – Shifting keywords, layering content for SEO growth and optimising category pages
42:01 – Book recommendation