Luxury, sexy brands take note, SHOPLINE is about.
They are breaking into the UK and Europe market with one goal in mind, to shake up the eCommerce platform scene and offer a solution with built-in integrations that transforms shopping experiences for customers all around the globe.
If you are a brand that understands the power of live commerce and selling through social media, then listen to this podcast. David Meakin shares all you need to know about social commerce and SHOPLINE.
David Meakin, Head of Partnerships and Solutions Engineering at SHOPLINE, discusses live streaming and selling through social media in the world of eCommerce. With his expertise in both partnerships and engineering, David offers invaluable insights on how to succeed with this latest online tactic.
Before he dives into live streaming, David takes a moment to introduce us to SHOPLINE, a Singaporean-based eCommerce platform dominating the Asian market and now looking to establish a strong presence in Europe and the UK.
With a diverse background that includes working with eCommerce giants like BigCommerce and Attraqt, David brings a wealth of knowledge to the table. He shares his journey to SHOPLINE and highlights why luxury brands use their platform.
Not only does David discuss the complex world of fashion, with customisation and merchandising strategies, but he also touches on the challenges of handling in and out of stock products and the impact on marketing campaigns. He gives us a glimpse into the future roadmap of SHOPLINE and shares exciting insights on upcoming features and plans.
Throughout this episode, we get an exclusive look into the inner workings of SHOPLINE, their dedication to SEO optimisation and their engineering team’s continuous efforts to ensure seamless performance.
So grab your headphones, sit back, and get ready to explore the world of live streaming, SEO optimisation and the future of eCommerce with David Meakin on eCom@One. Let’s jump right in!
1:52 – David’s eCommerce journey, from platform to tech to merchant side
3:11 – SHOPLINE’s new and different approach to partnerships
7:43 – The importance of optimising, monitoring and evaluating your SEO efforts
10:47 Tech stack confusion among merchants, focus on objectives, streamline, leverage specific tech
18:30 – Live shopping: China dominates live stream sales, limited UK market
25:33 – UK brands have big Asian market potential
27:32 – The fashion industry is complex and not as easy as selling hoodies online. There are niche players focused on custom-made fashion. It’s important to understand the differences in customers and how the business trades
32:05 – We released 200 new features across various components in July, with a focus on user-friendliness and integrating with major players. Our agile product team adds new features quarterly, aiming to improve the core platform and bring back data from user experiences.
33:30 – Importance of lifetime value
34:04 – Book recommendation