In business, stakeholders often want results, yesterday. So, how can a marketer justify the long term sacrifice needed for success with podcasting and partnerships?
Have multiple objectives with these channels.
Not only do they both generate leads, but they also elevate your brand, allow you to build solid relationships, act as an educational channel for your own business and provide you with heaps of content to push on your digital channels.
Win, win, right?
This week’s guest is a name everybody knows, but not a face that everybody has seen. Carrianne Dukes joins Richard Hill to share the honest truth about the sweat, tears and laughter podcasting and partnership brings to the table.
It isn’t just fancy dinners, even though that does help!
In this episode Carrianne Dukes, Senior Marketing Manager at eComOne, dives deep into the world of partnerships, relationship building and the power of podcasting for eCommerce brands. With over three years of growing and commercialising the eCom@One podcast under her belt, she knows a thing or three about the challenges facing this media channel.
Carrianne has built eComOne’s partnership strategic ecosystem. Partnering with leading tech companies such as, Sendcloud, BigCommerce, Salesfire, Klaviyo, Reviews.io and Prisync, has elevated the eComOne brand and added heaps of value for their eCommerce clients.
Listen to this conversation as Richard and Carrianne have an honest chat about the mistakes which hindered the growth of the podcast and cost them time. Hear about the importance of building meaningful partnerships and how you can do this too.
They explore the challenges of commercialising podcasts and partnerships to generate a return and whether it’s worth the time investment. If you are interested in starting your own podcast or hit a plateau with growth, this podcast episode is for you.
Actionable tips, unfiltered insights and learnings to help Marketers elevate their brand and stop making the same mistakes they made. Grab your headphones and enjoy!
0:30 – From client side to managing the marketing for the agency
03:26 The importance of building partnerships in business
07:40 – How to build trust in marketing
10:23 – Carrianne talks about one of the most costly mistakes she made when building out the partnership ecosystem
15:20 – How consistency and commitment in podcasting is critical
16:47 – Interviewing experts, gaining industry insights, making connections and driving business change with podcasting
22:19 – Just start. The journey of the eCom@One Podcast and how to start your own
23:29 – Tips for securing and sourcing the right guests for the podcast
27:33 – Winning sponsorship and ways to commercialise the podcast to enable growth
33:00- The biggest mistake Carrianne made which hindered the growth of the podcast
39:11 – The number one skill every marketing manager should focus on developing
40:11 – Book recommendation