Elevate your content strategy or AI will take your job.
Being human in your content writing will not only engage your reader, it will improve your SEO and increase your sales.
So do it.
Stop being boring and sending your audience to sleep. Add a bit of personality and spice to your writing to generate a flavorful return.
Benjamin Gorman, Content Writer and Copy Editor, is a seasoned professional with an impressive background in research and creative writing. He works with major brands around the globe, including Purple Mattress and Hotels.com, helping them refine their communications to boost engagement and drive conversions.
In this episode, Ben shares valuable insights into the world of content creation in eCommerce. He emphasises the utmost importance of quality content, effective marketing research and the impact of AI on digital marketing.
He discusses the need for human creativity to elevate content beyond what AI can produce. Listen to this episode to find out whether AI will take our jobs, the future landscape of content creation and the role of technology in shaping eCommerce.
00:04 – Find out how Ben found his passion for content and copywriting
06:43 – AI in PPC levels playing field in business
07:32 – Using tools to enhance the content creation process
12:52 – Polish and invest time for website success
16:48 – Emphasise the human element, match tone with brand
20:51 – AI enables efficient and flexible content editing
21:33 – Discusses the importance of SOPs
27:04 – Buyers of outdoor equipment seek detailed specifications
31:22- Page designed around target persona for launch success
34:56 – SEO relies on unique, high-quality copy
38:34 – Create genuine, helpful content that connects with target audience
41:00 – Book recommendation