SEO drives over 1000% more traffic than social media advertisements, so how can you take your SEO to the next level?
Adam gives his professional insight on the impacts of taking SEO seriously, the biggest mistakes he sees from his unique perspective with technical SEO and the best tools to optimise your growth.
Adam Gent is the CEO of Gent of Search and has spent over 10 years in the world of SEO. Gent of Search works with in-house teams to implement results-driven SEO solutions. Adam works day to day with major clients and large companies to improve their SEO.
In this episode, Adam talks about hidden gems in the world of SEO to get the most out of the technical side and what companies should be focusing on over the next 12 months to truly optimise their website.
Tune in to this episode to grasp how to take your SEO to the next level and easily avoid the most common mistakes within the digital world.
2:25 – How Adam Got Into The Industry
5:20 – Why Should Companies Spend Their Valuable Time and Resources on SEO
20:38 – The Biggest mistakes Adam sees with ecommerce Specific SEO
27:31 – The Impact of Improving Technical SEO
31:50 – What Marketers Should Focus on to Improve Technical SEO
36:55 – The Best Tools for SEO
42:10 – What is the SEO Sprint?
45:33 – Book Recommendation