Thrive With Google Shopping.
Google shopping has evolved to cater to increasingly demanding, intolerant and informed customers. Machine learning, automation, and new reporting capabilities are rapidly changing account management – and many strategies that worked in 2017 have become outdated. To thrive with Google Shopping heading into 2019, it is crucial to implement a time efficient, results-driven approach to Google Shopping management. Our training day will get you up to speed with the latest features in the interface; and will provide a framework to scale your business.
Is the Training Day right for me?
Our workshop is designed for eCommerce store owners, in-house markers and consultants. Prior knowledge of Google Shopping is not essential, but some experience of Google Ads will be beneficial. We will move quickly through the basics, with more focus on actions that will “move the needle” the most for account set-up and ongoing management.
What Will I Learn?
The day will be highly practical. Our workshops will cover how to set up your account for success, and introduce best practice for feed management including:
- Using the Merchant Centre
- Setting Feed Rules
- Adding Custom Labels
- Managing Ad Disapprovals
- Creating Supplemental Feeds
- Setting up Promotions
We will explain how to optimize your Shopping management, with advanced routines for:
- Bid adjustments
- Device Targeting
- Location Settings
- Time of day Optimisation
- Keyword Filtering
- Multiple Priority Campaigns
What will I Gain from the Day?
Throughout the day, we will tailor our advice and recommendations to your specific vertical, so you will take away highly specific (and actionable) advice. By the end of the day, you will have a thorough understanding of the state of play in Google Shopping; and we will provide you with the resources we use on a daily basis, including our checklists and management framework.
09.00 – 9.30 Networking
9.30 – 10.45 Session 1: Google Shopping Essentials
10.45 – 11.00 Break
11.00 – 12.15 Session 2: Feed Management and Advanced Account Set-Up
12.15 – 13.30 Lunch
13.30 – 14.45 Session 3: Account Optimisation and the Perfect Management Routine.
14.45 – 15.00 Break
15.00 – 16.15 Session 4: Prepare for Google Shopping in 2020 and Beyond, Q & A
Held at the Boole Technology Centre, Beevor Street, Lincoln. LN6 7DJ.