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Our SEO course is delivered so that every eCommerce store present will be able to leave will all of the skills needed to optimise their store. We give you a short term SEO strategy to quickly increase your traffic alongside a mid-term to long-term SEO strategy so that you can futuer proof your website. You will learn basic techniques to enhance every element of your SEO marketing including On-Page, Off-Page and technical areas.
Can We Help With Conversion?
The first place we start is no longer traffic. We look at user experience which means a grass-roots level approach. In other words, we walk your funnel journey backwards from checkout, to cart, to product pages. Then we walk back further to your category and sub-category landing pages. If your site is not converting the traffic it is receiving then that is the first area you need to fix.
“If you want to master SEO in 2018, you need to become a CTR Jedi.” Brain Dean – Backlinko.com
Do You Need More Traffic?
Any one of your on-page, off-page or technical SEO areas could be causing you issues that are limiting your sites ability to rank higher and take a large slice of your verticals traffic. This course will teach you ways to drive high quality traffic to your website so you are satisfying user intent and keeping abreast of what your competitiors are up to.
“The shift toward longtail keywords will be even more essential to SEO success in 2018. Why? Because of voice search.” Jeff Keleher – Brafton.com
Are Your Landing Pages Pulling Their Weight?
Landing pages include product pages, category pages and any blog pages you create. You might also have an interactive shopping guide page or some other creative way to tap into your audience stream. Defining landing pages in your navigation, utilising them in your marketing campaigns and getting the most out of them for user experience is a huge win in SEO. The science of SEO comes second to the power of your landing pages – these are the cornerstones of your website.
Would You Benefit From An Interactive Day?
The three areas above will form the core offering of the training and we guarantee you will leave will plenty to action. We do not deliver theory based flat courses. The day is about practicing what we preach and showing you useful tools and techniques to achieve what we know will get you the results you desire. There is a lot of homework but you will have guides to help you immplement what you have learnt and you will have a new found motivation and level of creativity to inject into your store.
09.00 – 9.30 Networking
9.30 – 10.45 Session 1: On-Page SEO & UX Experience
10.45 – 11.00 Break
11.00 – 12.15 Session 2: Creating Original Content
12.15 – 13.30 Lunch
13.30 – 14.45 Session 3: Technical SEO Deep Dive
14.45 – 15.00 Break
15.00 – 16.15 Session 4: What Lies Ahead – Innovative SEO
Held at the Boole Technology Centre, Beevor Street, Lincoln. LN6 7DJ.