Google Shopping Management

Our Google Shopping framework combines Data feed manipulation, product granular campaign setup and product level bidding to ensure high ROAS

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Our Shopping Management package comes with:

A Dedicated Account Manager

You will be assigned a Google Premier, Shopping qualified account manager from the start.

Full Account Set Up

End to end Account Setup, from scratch, or we can use your existing account.

Feed Optimisation

We will always customise your data feed specifically for Google Shopping.

ROI Driven Approach

All actions are ROI driven, using a level of automation to deliver a deep understanding of all your data.

Systematic Account Management

With our "eComOne Framework" every detail is managed with checklists and a methodical approach.

Automation Set Up

Automation allows us to work on huge eCommerce catalogs, working at the product level.

Why Google Shopping Management?

A priority-driven, methodical approach to Google Shopping management is crucial to achieve the best results in terms of overall conversion value and return on Ad-spend.   

Google shopping campaigns operate in a “marketplace” with competitors frequently changing bids; product popularity constantly shifting and seasonality impacting performance. With an unmanaged campaign these fluctuations can cause campaigns to become unprofitable, and opportunities to capitalise on high performing products will be lost.

Through systematic monthly management, wasted spend can be reduced and high performing areas can be identified and exploited.

Book Your Free Consultation

Let us audit your Google Shopping campaigns or explain the process in more detail

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Google Shopping Management

We hear the same questions about our Google Shopping process from most prospective clients.

What Makes Our Approach to Shopping Management Different?

  • We use systematic  management routines; using a set of weekly, bi-weekly and monthly management tasks to optimise an account
  • All our optimisations are based on the 80:20 principle, so we prioritise actions which will have the greatest positive impact on your results
  • We create bespoke scripts and use sophisticated automation. For large accounts, this makes it possible to make thousands of optimisations a week, which would not be possible just using manual adjustments.    

When do we use Automation?

Automation has been an extremely useful tool, enabling us to avoid spending tens of hours making routine manual adjustments; these changes are instead completed by the bespoke scripts we have developed.

We use automation very carefully. In order for a change to apply – strict criteria need to be met – and a number of performance variables will need to be satisfied. Individual automated adjustments are small and incremental, the frequency of the scripts mean these compound over time. The “saved” time analysing data trends in more depth, making more advanced adjustments; and implementing innovative features in the campaigns we manage.

How do we use Keyword Filtering?

With Google shopping campaigns it is not possible to set bits on individual keywords (as with Google search campaigns). However, we have developed a script which automatically filters the highest performing search terms into their own campaign.

This campaign for “high performance search terms”, will often contain the longer tail search terms and brand terms which have excellent conversion rates. By having higher bids for this campaign we were able to show Ads more often for your best search term – which leads to more conversions and higher conversion values for your Ad spend.

Monthly Management Routine

For a standard client we will spend a minimum of 8 hours a month optimising their shopping campaigns. We split our time between a set of tasks we complete every week, fortnight a month.

Weekly Tasks

Several times a week we will check your accounts overall performance, and individual campaign levels of spend and conversion value. We will adjust bids based on performance.

Bi-Weekly Tasks

On a fortnightly basis, we will: Review and adjust device settings, perform a comprehensive set off bid adjustments for products across your whole account, and adjust remarketing settings.

Monthly Tasks

On a monthly basis, we will review and adjust location settings, review and adjust your Ad schedule and also complete and send a comprehensive report for the whole account.

Book Your Free Consultation

Let us audit your Google Shopping campaigns or explain the process in more detail

Lets get started...

Guide Downloads

Google Shopping

The 80:20 Approach to Managing Your Google Shopping campaigns

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