A Dedicated Account Manager
A Dedicated Account Manager
You will be assigned a Google Premier, Shopping qualified account manager from the start.
Full Account Set Up
End to end Account Setup, from scratch, or we can use your existing account.
We will always customise your product feed specifically for Google Shopping.
ROI Driven Approach
All actions are ROI driven, using a level of automation to deliver a deep understanding of all your data.
Systematic Account Management
With our "eComOne Framework" every detail is managed with checklists and a methodical approach.
Automation Set Up
Automation allows us to work on huge eCommerce catalogs, working at the product level.
A priority-driven, methodical approach to Google Shopping management is crucial to achieve the best results in terms of overall conversion value and return on Ad-spend.
Google shopping campaigns operate in a “marketplace” with competitors frequently changing bids; product popularity constantly shifting and seasonality impacting performance. With an unmanaged campaign these fluctuations can cause campaigns to become unprofitable, and opportunities to capitalise on high performing products will be lost.
Through systematic monthly management, wasted spend can be reduced and high performing areas can be identified and exploited.
We hear the same questions about our Google Shopping process from most prospective clients.
Automation has been an extremely useful tool, enabling us to avoid spending tens of hours making routine manual adjustments; these changes are instead completed by the bespoke scripts we have developed.
We use automation very carefully. In order for a change to apply – strict criteria need to be met – and a number of performance variables will need to be satisfied. Individual automated adjustments are small and incremental, the frequency of the scripts mean these compound over time. The “saved” time analysing data trends in more depth, making more advanced adjustments; and implementing innovative features in the campaigns we manage.
With Google shopping campaigns it is not possible to set bits on individual keywords (as with Google search campaigns). However, we have developed a script which automatically filters the highest performing search terms into their own campaign.
This campaign for “high performance search terms”, will often contain the longer tail search terms and brand terms which have excellent conversion rates. By having higher bids for this campaign we were able to show Ads more often for your best search term – which leads to more conversions and higher conversion values for your Ad spend.
For a standard client we will spend a minimum of 8 hours a month optimising their shopping campaigns. We split our time between a set of tasks we complete every week, fortnight a month.
Several times a week we will check your accounts overall performance, and individual campaign levels of spend and conversion value. We will adjust bids based on performance.
On a fortnightly basis, we will: Review and adjust device settings, perform a comprehensive set off bid adjustments for products across your whole account, and adjust remarketing settings.
On a monthly basis, we will review and adjust location settings, review and adjust your Ad schedule and also complete and send a comprehensive report for the whole account.