Learn how to turn your story into an effective marketing tool

Digital PR Workshop

eComOne HQ
26th March 2024

Secure your spot!

Limited spaces available

Book your ticket now

Learn from leading Digital PR experts in eCommerce to understand the growth tactics you need to focus on to maximise your profit in 2024

About the Event

Ever wanted to turn your story into an effective marketing tool? Know how to write but not how to pitch? Then we are running a Digital PR Workshop that’s perfect just for you.

This workshop will give you real, actionable advice that you can take away and start utilising right away to gain coverage, tell your story and land those all important links back to your brand’s website.

Hosted by Head of Digital PR, Mike Shields and PR expert Sophie Penny.

eComOne HQ
26th March 2024
Secure your spot!

ecommerce masterclass attendees and team in ecomone digital

Learn from experts

Meet the speakers

mike shields head of digital pr ecomone

eComOne

Mike Shields
Head of Digital PR

sophie penny individual photo on sofa marketing executive ecomone

eComOne

Sophie Penny
Account Manager

We will be covering:

ecommerce masterclass group picture event

Digital PR Workshop

By Sophie Penny and Mike Shields -

Why choose to use Digital PR?
What types of Digital PR are there and what’s right for you?
The do’s and don’ts of Digital PR Methodology
How to get started today
Sparking the story: Ideation and Strategic Brainstorming
Tips – things to look out for when pitching to journalists, researching your niche, finding those elusive people who write about your industry, seeking out contacts
How to get your brand out there despite your product by using creative Digital PR
A practical ideation exercise to show you how to structure your inspiration
Three ideas we think you can take away and start using right away

Experiences at our masterclass

Attendees of past events

Secure your spot!

In their own words

Past attendees have said

"I thoroughly enjoyed every minute at the masterclass, the team are incredible, friendly and very knowledgeable! It was great listening to a range of specialists with expertise in different areas. I came away learning so much."

"Very informative day where I took some useful bits of information away on a wide range of ecommerce marketing! I thought the whole team was incredibly polite and very approachable. Each speaker delivered their part of the presentation very well."

"It was a fantastic day, thank you for making me feel so welcome. I would have happily paid for this event (thank you for the refund that was so kind of you). It was great to get to speak to you and I learnt so much from the day. The dinner was amazing and the free gifts were brilliant and it was a great networking event and to meet other people and compare digital marketing strategies."

"The best day meeting such an amazing team, who were so welcoming and very supportive. I cannot recommend enough."

"I love how engaging each speaker was and used the brands/individuals as examples during their presentations. I'm so pleased I travelled for over an hour to the masterclass. "

View all Podcasts

eCom@One Podcast

E185: Michael Appel

Retail Recovery Tactics: Tips for Addressing Liquidity, Retail Challenges and Customer Needs

Hosted by
Richard Hill

Accelerate Your Online Growth With SEO, PPC, Digital PR and CVO Accelerate Your Online Growth With SEO, PPC, Digital PR and CVO

Talk To Us Today Talk To Us Today :Accelerate Your Online Growth